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WINE COUNTRY PRESS: PASO ROBLES WINE COUNTRY ALLIANCE PRESS

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2009-12-17
Media Contact: Evan Klein
Phone: 858-578-9463

PASO ROBLES WINE COUNTRY TO BEGIN 2010 GRAND TASTING TOUR IN SAN DIEGO WITH WEEK LONG ACTIVITIES
More than 40 Paso Robles Winemakers to Showcase Wines to Trade, Media and Consumers

Paso Robles, CA (Dec. 10, 2009) – Paso Robles Wine Country, one of the nation’s premier wine producing regions, hits the road for its 2010 National Grand Tasting Tour with the first stop scheduled for February 22-25, 2010 in San Diego. Wine producers from the nationally acclaimed wine region will showcase their wines in a number of tasting events, including winemaker dinners, wine retailer tastings, a trade tasting and two consumer tasting events. This expanded marketing approach gives wine enthusiasts more opportunities to take in a Paso Robles Wine Country experience.

“It’s been two years since our Grand Tasting Tour visited San Diego,” said Stacie Jacob, executive director of the Paso Robles Wine Country Alliance. “This is an exciting city with an amazing epicurean movement that is a perfect pairing for the style of wines produced in Paso Robles; we are thrilled to kick of our 2010 Tour in San Diego.”

The 2010 Grand Tasting Tour is the region’s 6th annual tour dedicated to bringing the Paso Robles Wine Country experience into top cities across the nation. San Diego was chosen as the only stop in Southern California with only three total Grand Tasting Tour events scheduled for the year. More than 40 winemakers will converge on San Diego with a variety of winemaker dinners and wine retailer tastings at many marquee restaurants and retail locations. Complementing these smaller events, two walk-around style consumer tastings will take place that each focus on different audiences, including a late night tasting geared to attract the millennial generation.

The Paso Robles Wine Country Alliance will also hold a seminar and tasting exclusive to the wine trade of San Diego. The many wine brands of Paso Robles utilize this outreach to expose wine buyers and influencers within the region to their brands. The complete schedule of events, venues and ticket prices for the Grand Tasting Tour – San Diego will be available by early January. For more information, please visit www.pasowine.com.

Save the Date
Wine Retailer Tastings – Monday, February 22 – Thursday, February 25, 2010
Winemaker Dinners – Tuesday, February 23 – Thursday, February 25, 2010
Trade Tasting – Wednesday, February 24, 2010
Consumer Tastings – Wednesday, February 24 – Thursday, February 25, 2010

The second leg of the Paso Robles Wine Country Alliance 2010 Grand Tasting Tour includes a visit to northern California the week of April 19, 2010. Cities include – Sacramento, San Francisco and the Silicon Valley. For questions related to the 2010 Grand Tasting Tour, please contact Christopher Taranto, Communications Manager with the Paso Robles Wine Country Alliance 805-239-8463.

The Paso Robles Wine Country Alliance represents wineries, growers and businesses in Paso Robles Wine Country. Centrally located between San Francisco and Los Angeles, along California’s Central Coast, Paso Robles Wine Country is California’s fastest growing wine region. It encompasses more than 26,000 vineyard acres and more than 180 wineries.

For more information, visit www.pasowine.com

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