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WINE COUNTRY PRESS: PASO ROBLES WINE COUNTRY ALLIANCE PRESS

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2009-09-10
Media Contact: Meagan Callahan
Phone: 805.239.8463

PASO ROBLES WINE COUNTRY GEARS-UP FOR EXCITING FALL ACTIVITIES
Experience California Wine Month and Save-the-Date for Harvest Wine Weekend!

Paso Robles, CA (September 10, 2009) Paso Robles Wine Country offers a breadth of activities this fall showcasing California Wine Month in September and Harvest Wine Weekend, October 16 – 18. Autumn is the busiest time of year in wine country; winegrapes are being harvested, the new vintage is being crushed and in 2009, for the fifth consecutive year, September has been declared California Wine Month.

California Wine Month: September, 2009
California Wine Month anchors the wine industry’s ability to communicate important California wine attributes: beautiful wine country landscape and ideal climate for wine; talented and ingenious winemaking families, celebrated lifestyle and cuisine; and commitment to sustainability and the environment. This year, California Wine Month is being celebrated throughout Paso Robles Wine Country, bringing this national celebration home to California’s Central Coast.

“Bringing the promotion home to San Luis Obispo County fosters local pride,” said Stacie Jacob, executive director of the Paso Robles Wine Country Alliance. “This month long celebration educates the local community about the importance of this vibrant industry and invites everyone to join the wine community in toasting the 2009 vintage.”

Paso Robles tasting rooms, wineries and restaurants are planning activities exclusive to this celebration. Activities include complimentary wine tasting, discounts on wine for San Luis Obispo County locals, wine flights and food pairings at local restaurants and much more. For detailed information on California Wine Month and where you can celebrate this September, visit www.pasowine.com.

Harvest Wine Weekend: October 16 – 18, 2009
Harvest Wine Weekend in Paso Robles Wine Country offers a wealth of activities unique to the season and is the idyllic wine country getaway, conveniently located on California’s Central Coast. This neatly packaged weekend offers extraordinary and seldom seen crush and harvest activities at more than 130 wineries throughout Paso Robles Wine Country. With over 150 activities to choose from, wine enthusiasts are sure to capture a Harvest Wine Weekend memory.

Wineries from the region open their doors for an array of activities, including culinary arts and wine pairings, traditional grape stomping and barrel tastings and other harvest activities completing the grape to glass experience. Enjoy vineyard practices in motion during this lively, three-day celebration. For more information on Harvest Wine Weekend events and hotel accommodations, visit www.pasowine.com.

Take pleasure in the most colorful time of year in Paso Robles Wine Country during California Wine Month and Harvest Wine Weekend and bring your memories home to share with a bottle of distinct, different Paso Robles wine. For a complete list of activities, events and more, visit www.pasowine.com.

The Paso Robles Wine Country Alliance represents wineries, growers and businesses in Paso Robles Wine Country. Centrally located between San Francisco and Los Angeles, along California’s Central Coast, Paso Robles Wine Country is California’s fastest growing wine region. It encompasses more than 26,000 vineyard acres and more than 180 wineries. For more information, visit www.pasowine.com

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