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WINE COUNTRY PRESS: PASO ROBLES WINE COUNTRY ALLIANCE PRESS

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2007-06-05
Media Contact: Christopher Taranto
Phone: 805-239-8463
Website: http://

CALIFORNIA’S PASO ROBLES WINE COUNTRY UNVEILS 2008 TOUR BROCHURE
Free guide released just in time for summer touring season

For Immediate Release

Paso Robles, Calif., (June 5, 2007) - The Paso Robles Wine Country Alliance released their comprehensive 2007-2008 Paso Robles Wine Country Tour Brochure which features 109 premier wineries and with over 50 other hospitality related businesses including lodging, dining, tour and recreational opportunities available in Paso Robles Wine Country. Annually 350,000 copies are produced and offered free of charge to consumers interested in traveling to Paso Robles Wine Country. Consumers can obtain their copy by visiting www.pasowine.com or calling 800-549-WINE. The publication is also distributed throughout California at key high traffic visitor locations through a distribution service as well as locally at wineries and visitor serving entities. This marquee publication is included in the Paso Robles Wine Country Alliance media kit and used throughout all Alliance marketing strategies.

"We are very excited with the newest edition of our tour brochure," said Stacie Jacob, Executive Director of the Paso Robles Wine Country Alliance. "The expanded selection of wineries and hospitality resources is testament to the growth of the surrounding region into a quality tourist destination. It is an invaluable tool for us as we spread the word about this distinct and different region throughout the country."

Vibrant photos and brief descriptions of the region including its rich history give users a memorable taste of Paso Robles before they arrive. A user-friendly fold-out map provides visitors with the ability to create a personalized tour of this beautiful and dynamic region. Cover art, featuring a collage of the Paso Robles Wine Region, captures the feeling of the area and ties this versatile tool to the Alliance’s national branding campaign which includes local billboards, advertisements in wine-related publications, events, public relations and the Alliance’s annual Grand Tasting Tour.

Paso Robles Wine Country, centrally located between San Francisco and Los Angeles along California’s Central Coast, is the state’s third largest and fastest growing wine region. It encompasses more than 26,000 vineyard acres and more than 170 wineries. To obtain more information or receive your copy of the 2007/2008 Paso Robles Wine Country Tour Brochure, visit www.pasowine.com. The Paso Robles Wine Country Alliance represents wineries, growers and businesses in Paso Robles Wine Country.

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