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WINE COUNTRY PRESS: PASO ROBLES WINE COUNTRY ALLIANCE PRESS

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2006-02-07
Media Contact: Sarah Flickinger
Phone: 805-239-8463 ext.207
Website: http://www.pasowine.com

PASO ROBLES GRAND TASTING TOUR DEBUTS IN DALLAS ON MARCH 6
Event at Hotel ZaZa targets trade, media and consumers; also features live casting call

The Paso Robles Wine Country Alliance will host its 2006 Grand Tasting Tour in Dallas on Monday, March 6. Thirty-three wineries will showcase wines from the Paso Robles American Viticulture Area (AVA) at Hotel ZaZa located in the trendy Dallas Uptown neighborhood.

Events are scheduled throughout the day for wine trade, media and consumers to taste the distinct differences of wines from Paso Robles, located along California’s Central Coast. Executive Chef, Marc Cassel of Hotel ZaZa’s Dragonfly Restaurant and Lounge will prepare foods to accompany the tasting. Event proceeds benefit The Greater Dallas Restaurant Association (GDRA) Scholarship Fund for Hospitality/Culinary Arts Education.

"Dallas’s restaurant scene is exploding and we’re delighted to showcase the quality wines of Paso Robles in this important wine market," said Stacie Jacob, executive director of the Paso Robles Wine Country Alliance. "Our partnership with The Greater Dallas Restaurant Association is a wonderful way to support their excellent scholarship program and introduce the wines of Paso Robles to the Dallas restaurant community."

Tracey Evers, GDRA’s executive director said, "It is an honor to welcome the Paso Robles Vintners to Dallas. Not only are the wines of the region exceptional, but also the Alliance is showing such generous support for our Scholarship Fund for Hospitality/Culinary Arts Education, developing industry leaders of tomorrow. They are helping us make an important difference in providing encouragement and support to our young people who are passionate to pursue their careers in our industry."

All interested wine professionals and enthusiasts are invited to discover the growing Paso Robles wine region and meet the producers who will be on site in Dallas on March 6. Join us at Hotel ZaZa — 2332 Leonard St., Dallas, TX 75201 or www.hotelzaza.com. Please go to www.pasowine.com to RSVP for trade and media activities or to purchase tickets for the consumer event.

WINE PROFESSIONAL EVENTS
Please RSVP in advance to Dallas@pasowine.com or to Dedie Leahy & Company at 214-521-9577. Credentials may be required.
Seminar – 1-2 p.m. – Limited Seating, RSVP in advance
Hear from a panel of Paso Robles winemakers and learn how the region is well suited for producing premium wines with a guided tasting. Taste wines produced from the region’s diverse soils combined with warm days and cool nights, which make the Paso Robles AVA optimal for growing more than 40 wine varieties.

Walk-Around Tasting – 2-5 p.m.
Join us to meet the producers of 33 wineries featuring more than 150 wines from the growing Paso Robles AVA to taste what makes the region’s wines distinct and different. Wineries are looking to find distributors and educate key accounts to grow market share in Dallas for Paso Robles wines.

WINE ENTHUSIAST EVENTS
Walk-Around Wine and Food Tasting - 5:30 – 7:30 p.m.
This is your chance to experience Paso Robles Wine Country in Dallas and support The Greater Dallas Restaurant Association. Meet the producers and taste wines from 33 Paso Robles wineries while sampling an array of foods from Executive Chef Marc Cassel at ZaZa’s Dragonfly Restaurant and Lounge. Purchase your $35 ticket in advance at www.pasowine.com or call 800-549-WINE (9463), limited availability.

New Winemaker Reality TV Show Casting Call – 5:30 – 7:30 p.m.
As you enjoy the wine tasting you may also view the casting call of a new winemaker reality TV series for PBS — The Wine Makers — to be filmed in Paso Robles Wine Country during fall 2006. The producers will be on site auditioning potential candidates who are interested in becoming a cast member on this new reality TV show. If you are interested in becoming a candidate please contact Doc City Productions at casting@doccitytv.com.

Wineries participating in the Dallas stop of the 2006 Paso Robles Grand Tasting include: Adelaida Cellars, Anglim Winery, B&E Winery, Cass Winery, Chumeia Vineyards, Clautiere Vineyard, Clayhouse Vineyard, Doce Robles Winery, Eberle Winery, EOS Estate Winery, Four Vines Winery, Grey Wolf Cellars, Halter Ranch Vineyard, Hunt Cellars, J. Lohr Vineyards & Wines, Jack Creek Cellars, Justin Vineyards & Winery, L’Aventure Winery, Maloy O’Neill, Martin & Weyrich Winery, Midnight Cellars, Opolo Vineyards, Orchid Hill Vineyard, Peachy Canyon Winery, Pretty-Smith Vineyards & Winery, Robert Hall Winery, Silver Horse Winery, Tablas Creek Vineyard, Treana, Victor Hugo Winery, Vina Robles, Wild Horse Winery & Vineyards and Zenaida Cellars.

The 2006 Grand Tasting Tour continues – April 25 – New York City; and May 2 –
San Francisco. Go to www.pasowine.com for specifics on each market visit.

The Paso Robles Wine Country Alliance:
The Paso Robles Wine Country Alliance (PRWCA), represents wineries, growers and businesses in Paso Robles Wine Country. Centrally located between San Francisco and Los Angeles, along California’s Central Coast, Paso Robles Wine Country is California’s fastest growing wine region. It encompasses more than 25,000 vineyard acres and more than 100 wineries. With a greater day-to-night temperature swing than any other appellation in California, Paso Robles is an optimal area for producing more than 40 wine varieties. For more information, visit www.pasowine.com.

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