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MEMBER PRESS: PASO ROBLES WINE COUNTRY ALLIANCE MEMBER PRESS

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2002-07-02
For Immediate Release
Media Contact: Shannon R. Williams
Phone: (707) 257-2585
Website: http://www.huffmancom.com

NAPA VALLEY COMMUNICATIONS FIRM REPRESENTS “DAM FINE WINES”

NAPA, CA – Castoro Cellars of the Paso Robles winegrowing region has selected Napa Valley
communications firm, Huffman Communications (HuffmanCom), for public relations representation.

One of the original wineries of the Paso Robles AVA, Castoro Cellars and winemaker, Tom Myers, are
well known to the Central Coast region for producing world-class wines. However, Castoro Cellars is
now ready to spread its message of producing artisan-crafted wines from a premium AVA to a larger
audience. "The wines speak for themselves once people taste them. HuffmanCom will be instrumental in
gaining national recognition for our brand and for this region," says Niels Udsen, Co-Founder of Castoro
Cellars.

The husband and wife team of Niels and Bimmer Udsen established Castoro Cellars in the early 1980s
with a laid-back, warm and welcoming style. Showcasing their sense of humor, the winery was named for
the Italian translation of Niels’ long-time nickname, "Beaver," thus prompting the motto "Dam Fine
Wines."

Castoro Cellars was also founded on the premise that high quality wines should be accessible to all
consumers. "We feel wine is an essential part of the daily meal. We provide consumers with a quality
wine at a price that will allow them a fine bottle with every meal," says Niels.
"The wine industry has changed dramatically in recent years. We are able to provide public relations,
advertising, web development, graphic design, copywriting, and photography, all in-house. Located in the
heart of wine country, we are able to tailor services to directly meet the needs of this unique industry,"
says Don J. Huffman, President of HuffmanCom.
"We have chosen a proven team with HuffmanCom and are looking forward to a long term relationship.
The energetic people at HuffmanCom are a perfect match for our Castoro team," explains Bimmer Udsen.

Other HuffmanCom clients include ExceptionalWines.com, DaviesGate.com, Nomacorc LLC, Brothers
Brewing Company, Coors Brewing Company, The Vintage Bank, Biagi Bros., and more. HuffmanCom is
located at 68 Coombs Street in Napa, CA. They can be reached via phone at (707) 257-2585, or via web
at: www.huffmancom.com.

The Castoro Cellars Tasting Room is located at 1315 North Bethel Road in Templeton, CA. They can
be reached via phone at (888) DAM-FINE, also (888) 326-3463, or via web at: www.castorocellars.com.

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