My Itinerary:


Sponsorship Program

The Paso Robles Wine Country Alliance (PRWCA) has set aside a small budget to sponsor local wine-oriented programs and events that draw media and tourist attention to Paso Robles Wine Country. The proposed sponsorship can require a cash fee, in-kind support, or a combination of both. 

NOTE: The PRWCA must adhere to the Code of Advertising Standards at dictate "wine advertising should not be placed at events unless at least 70 percent of the audience who are intended to view the advertising is reasonably expected to be above the legal drinking age." Therefore, the PRWCA cannot sponsor youth-oriented events, teams, etc.

Click here to apply for 2016 funding.

Deadline: Thursday, November 5, 2015

Scholarship Program

The Paso Robles Wine County Alliance is a cooperative marketing alliance made up of Paso Robles Wine Country Wineries, vineyards and related businesses.  In an effort to engage the community and encourage higher education, the PRWCA created a scholarship program.

Each year, the Paso Robles Wine Country Alliance  offers three (3) $1500 scholarships to graduating seniors for either a two-year or four-year California College. 

Click here for the 2016 scholarship application.

Deadline: Friday, March 18, 2016

Auction Donations

The Paso Robles Wine County Alliance donates a limited number of Wine Festival Saturday Festival tickets to local charities each year.

Donations will only be considered for San Luis Obispo County organizations that support:

  • Children/education

  • Arts & culture

  • Wine industry

If interested in requesting tickets, please contact Krista Smith @ and provide the following information:

  • Name of organization

  • Date of event

  • Expected attendance

  • Beneficiary of auction/fundraiser proceeds

Tickets are allocated on a first come, first serve basis.

Community Grant Program

The Paso Robles Wine County Alliance currently does not have a community grant program. Sorry!