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Media Contact: Chris Taranto
Phone: 805.239.8463

Join the Quest to End Mono-varietalism Forever

(Paso Robles, CA) The Paso Robles Wine Country Alliance announces the release of the latest Paso Wine Man video, Paso Wine Man on Vino Variety. Stuck in a varietal rut? Tired of tasting the same wine? Paso Wine Man shows you how to break free of your mono-varietalism forever in the fifth vignette of the Paso Wine Man series. Check out the new Paso Wine Man video at

“Does a man have only one life? Yes. One Wife? Occasionally. But one wine? Preposterous!” declares Paso Wine Man in this latest short video, which highlights the diversity of wine grape varieties in the Paso Robles wine region.

View now at Send to friends, family, and strangers. Post on Facebook and Twitter. Help Paso Wine Man extol the virtues of Paso Robles Wine Country!

In 2011, Paso Robles Wine Country’s video Zinfandel: Paso’s Wine won top honors from Wine Spectator Magazine and the voting public. This was the first video in the series that promotes the Paso Robles wine region in a fun, irreverent fashion.

Paso Wine Man on Vino Variety was produced by the Paso Robles Wine Country Alliance, directed and edited by Juice Media, featuring Casey Biggs as Paso Wine Man. The video was written by Bob Pederson and filmed at Halter Ranch Vineyard.

Wine enthusiasts are encouraged to visit to view the complete series of Paso Wine Man videos.

The Paso Robles Wine Country Alliance represents wineries, growers and businesses in Paso Robles Wine Country. Centrally located between San Francisco and Los Angeles, along California’s Central Coast, Paso Robles Wine Country is California’s fastest growing wine region. It encompasses more than 26,000 vineyard acres and more than 200 wineries. For more information, visit

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