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PRESS RELEASES: PASO ROBLES WINE COUNTRY ALLIANCE PRESS

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2012-06-19
Media Contact: Christopher Taranto
Phone: 805-239-8463

PASO ROBLES WINE COUNTRY LAUNCHES NEW ONLINE TRIP PLANNER
New Web-Based Tool Simplifies Traveling Through Wine Country

(Paso Robles, CA) June 19, 2012 – The Paso Robles Wine Country Alliance announces the launch of their new Trip Planner on pasowine.com which gives the wine enthusiast power to create customized itineraries that highlight the region’s distinct offerings using web based technology. The Trip Planner makes it easy to search over 160 Wine Alliance member wineries and map out a wine tasting experience based on amenities, varietal, and the region’s award-winning wineries. The tool also incorporates the area’s hospitality assets including restaurants, accommodations, and tour companies; making it a complete visitor resource when planning a trip to Paso Robles Wine Country.

“This Trip Planner addresses consumer needs for full service planning based on current technologies,” said Jennifer Porter, Executive Director, Paso Robles Wine Country Alliance. “There is no other wine region or entity that provides such a complete planning tool with the same customization and sharing capabilities that the Paso Robles Trip Planner offers.”

Amenities such as certifiable sustainable, tours, pet friendliness, picnic areas and other accommodations are offered as search options along with cross reference capabilities so the user can refine their search according to the type of wine they enjoy. Adding locations to an itinerary can be done from any page on pasowine.com that lists wineries or hospitality businesses, with a single click of the mouse. Once an itinerary is built, the user can fine-tune by click-n-drag as well as add specific addresses for begin and end points. Once the itinerary is complete, it can be shared via social media, printed, emailed and bookmarked.

To utilize the new Paso Robles Trip Planner, visit www.pasowine.com and click on the Plan Your Visit – My Itinerary button which sits to the right of the screen. This will send the user to a landing page that provides simple user directions to begin creating an itinerary in three simple clicks.

This Trip Planner was made possible through support from the California Department of Food and Agriculture’s Specialty Crop Block Grant Program. The Alliance contracted with Clever Concepts, Kraftwerk Design, Mike Bobbitt and Associates, and Moosepoint Technologies to create the design and functionality of the Trip Planner.

The Paso Robles Wine Country Alliance represents wineries, growers and businesses in Paso Robles Wine Country. Centrally located between San Francisco and Los Angeles, along California’s Central Coast, Paso Robles Wine Country is California’s fastest growing wine region. It encompasses more than 26,000 vineyard acres and more than 200 wineries. For more information, visit www.pasowine.com

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