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PRESS RELEASES: PASO ROBLES WINE COUNTRY ALLIANCE PRESS

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2012-03-01
Media Contact: Chris Taranto
Phone: 805.239.8463

30TH ANNUAL PASO ROBLES WINE FESTIVAL EMBRACES HISTORICAL ROOTS, MAY 18 – 20, 2012
Experience Wine Country All Weekend and Celebrate a Classic Saturday Grand Tasting: Tickets Now on S

The Paso Robles Wine Festival celebrates its 30th Anniversary, May 18 – 20, 2012, embracing historical roots. In 2012, wine enthusiasts are invited to experience how personality and rich history are reflected in every wine created both in the Downtown Park and throughout Paso Robles Wine Country. Tickets for this marquee wine event of California’s Central Coast are now on sale at www.pasowine.com. Wine Festival offers enthusiasts a bevy of exciting events throughout the weekend: Friday RESERVE Tasting (3:30 – 6 p.m.), Saturday Winemaker Seminar (11 a.m. - 12 p.m.) and the pinnacle of the weekend, the Saturday Grand Tasting (12 - 4 p.m.). In addition to these exciting Downtown events, more than 150 area wineries celebrate individual activities throughout the weekend.

“In celebration of Wine Festival’s 30th anniversary, we are thrilled to offer the Locals Only Pass for just $30,” said Jennifer Porter, executive director of the Paso Robles Wine Country Alliance. “This pass is our way of thanking locals for their 30 years of dedication and giving them another opportunity to demonstrate their pride as a resident of Paso Robles Wine Country.”

The 30th Annual Paso Robles Wine Festival kicks off with the Friday RESERVE tasting from 3:30 – 6 p.m. in the Downtown City Park. Wines in four categories will be featured – library, reserve, futures and refreshing power white/Rosé samples – complemented by culinary bites prepared by local chefs. RESERVE will again feature the popular Futures Auction which allows guests to bid on their favorite case of unreleased wine. Funds raised through the Futures Auction will benefit San Luis Obispo County organizations providing healthcare, education and greater community services.

Paso Robles Wine Country comes together for the Saturday Grand Tasting with a new time, from 12 – 4 p.m. More than 70 wineries will showcase the depth and breadth of wines found throughout the Paso Robles American Viticultural Area (AVA). A variety of gourmet food trucks will feature everything from authentic Mexican cuisine, to local farm-to-table fare from throughout the central coast. Back by popular demand will be the Cheese, Bread & Water Stations as well as a collection of artisans showcasing their wares throughout the park. The Winemaker Seminar takes place from 11 a.m. – 12 p.m. and is now open to all ticketholders for a nominal price. This interactive seminar provides attendees unusual insights to the diversity of wines found in Paso Robles Wine Country.

The 30th Annual Wine Festival is designed for enthusiasts to get out into Wine Country and experience the many tasting room and wineries Paso has to offer. Throughout the weekend, more than 150 area wineries will host special activities including winemaker dinners, food pairings, cooking classes, and winery and vineyard tours. More than 50 Paso Robles wineries offer “FESTIVAL FAN” specials to ticketholders of the Wine Festival Grand Tasting. Visit www.pasowine.com for details.

Tickets -- All Wine Festival tasting tickets include unlimited tasting and a commemorative wine glass:

CAN HARDLY WAIT PASS: $10 discounts on RESERVE, PREMIUM and FESTIVAL ticket levels are available through March 31, 2012. Discount does not apply to LOCALS ONLY, DESIGNATED DRIVER/CHILD or SEMINAR tickets.
RESERVE: $125 - Friday RESERVE: 3:30 - 6 p.m.; Saturday Grand Tasting: 12 - 4 p.m. Advance purchase only.
PREMIUM: $75 - Saturday Grand Tasting: 12 - 4 p.m.
FESTIVAL: $55 - Saturday Grand Tasting: 1 - 4 p.m.
LOCALS ONLY: $30 - Saturday Grand Tasting: 1 - 4 p.m. – Available to San Luis Obispo County residents, advance purchase only, deadline April 30, 2012.
DESIGNATED DRIVER/CHILD $15 - Saturday Grand Tasting: 12 - 4 p.m.
SEMINAR: $10 - RESERVE ticketholders; $20 - PREMIUM and FESTIVAL ticketholders: 11 a.m. - 12 p.m. Limited seats.

The Paso Robles Wine Country Alliance represents wineries, growers and businesses in Paso Robles Wine Country. Centrally located between San Francisco and Los Angeles, along California’s Central Coast, Paso Robles Wine Country is California’s fastest growing wine region.It encompasses more than 26,000 vineyard acres and more than 200 wineries. For more information, visit www.pasowine.com

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