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PRESS RELEASES: PASO ROBLES WINE COUNTRY ALLIANCE PRESS

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2012-01-18
Media Contact: Meagan Cross
Phone: 805.29.8463

ZINFANDEL FESTIVAL SNEAK PEEK PASS ($10 DISCOUNT) AVAILABLE UNTIL JANUARY 31
“Like” Paso Robles Wine on Facebook for a Chance to Win the Ultimate Zin Fest Getaway

Paso Robles, CA (January 18, 2012) The 20th Annual Paso Robles Zinfandel Festival, March 16 – 18, is one of the most exciting weekends in Paso Robles Wine Country, and Sneak Peek Passes to the Saturday, Zin Tasting & Wine Country Auction are only available until January 31. The Sneak Peek Pass offers a $10 discount on both ZIP and Zin Fan Del ticket levels, available for purchase on www.pasowine.com. This is the perfect opportunity for Zinfandel enthusiasts to grab this steal of a deal for a celebration of Paso’s most influential winegrape.

In addition to offering the Sneak Peek Pass, Paso Robles Wine Country is also giving away the “Ultimate Zinfandel Festival Getaway” to one lucky winner. The getaway includes: Two (2) ZIP tickets to the Zin Tasting & Wine Country Auction; hotel accommodations at the Holiday Inn Express & Suites in Paso Robles, sponsored by the Travel Paso Robles Alliance (TPRA); 2 – 4 VIP winery tours and tastings; and a winemaker dinner experience. Those interested should “like” Paso Robles Wine on Facebook by February 29, 2012 to be entered to win.

“So many wine enthusiasts have not yet explored Paso Robles Wine Country, let alone the appellation’s heritage winegrape, Zinfandel,” said Jennifer Porter, executive director of the Paso Robles Wine Country Alliance. This ‘ultimate’ getaway allows one lucky winner to discover what makes Paso so special: unique winemaker personalities, its proximity to the ocean and of course, world class wine!”

To experience Paso’s world class wine first hand, Zinfandel enthusiasts are encouraged to attend the marquee Zin Tasting & Wine Country Auction on Saturday, March 17. Both ZIP (Entrance at 6 p.m.) and Zin Fan Del (Entrance at 7 p.m.) ticketholders enjoy vast selections of Zinfandel and Zinfandel blends, as well as a Wine Country Auction featuring unique items exclusively available during the Zinfandel Festival. One-of-a-kind wine auction lots feature special large formats, vertical lots and library wines signed by the winemakers themselves. Funds raised through this auction will be gifted back to local organizations that support healthcare, education and greater community services. Visit www.pasowine.com in March for a sneak a preview of auction lots.

Zinfandel lovers should be sure to purchase their tickets early to take advantage of the discounted Sneak Peek Pass. Stay tuned on Facebook, Twitter and Foursqaure for a chance to win “The Ultimate Zinfandel Festival Getaway” and other special giveaways. Certain restrictions apply. A winner will be announced on March 1, 2012.

Tickets -- All Zinfandel Festival tasting tickets include unlimited tasting and a commemorative wine glass.

ZIP (Zinfully Important Person) Entrance - $85: Saturday, 6 – 9:30 p.m. Includes early entrance to Zin Tasting & Wine Country Auction

Zin Fan Del Entrance - $60: Saturday, 7- 9:30 p.m. Includes Zin Tasting & Wine Country Auction

Sneak Peek Pass - $10 discount on ZIP and Zin Fan Del Ticket levels until January 31, 2012

In addition to the Zin Tasting & Wine Country Auction, more than 150 area wineries offer a compilation of individual events such as winemaker dinners, cellar tours and musical entertainment throughout the weekend. Over 75 of these wineries will offer specials to ticketholders of the Zin Tasting & Wine Country Auction. Look for the ZIN FAN decal outside tasting room windows or visit www.pasowine.com for more information on the 20th Annual Zinfandel Festival.

The Paso Robles Wine Country Alliance represents wineries, growers and businesses in Paso Robles Wine Country. Centrally located between San Francisco and Los Angeles, along California’s Central Coast, Paso Robles Wine Country is California’s fastest growing wine region. It encompasses more than 26,000 vineyard acres and more than 200 wineries. For more information, visit www.pasowine.com.

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