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PRESS RELEASES: PASO ROBLES WINE COUNTRY ALLIANCE PRESS

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2011-05-10
Media Contact: Christopher Taranto
Phone: 805-239-8463

PASO ROBLES WINE COUNTRY TO BE FEATURED ON NEW TELEVISION SHOW - VINE TALK
A-List Host Stanley Tucci and Panel of Celebrities Blind Taste Paso Robles Zinfandel

Paso Robles, CA (May 10, 2011) Paso Robles Wine Country continues a pattern of positive recognition in mainstream media as a featured wine region in the new television series, VINE TALK. Paso Robles Zinfandel wines will be showcased in the sixth episode of VINE TALK where celebrity A-Lister and long-standing foodie, Stanley Tucci, guides a panel of celebrity oenophiles through an on camera tasting. This new PBS show strives to break the mold of stuffy wine content programming by creating a fun and welcoming environment for viewers where even the studio audience is a part of the show. Paso Robles has been chosen as the region to highlight Zinfandel with six Paso Robles wine brands to be sampled, discussed, judged and unveiled including – Carina Cellars, J Dusi Wines, Peachy Canyon Winery, Steinbeck Vineyards & Winery, Turley Wine Cellars, and Victor Hugo Winery.

Each week a different wine region from around the world serves as the inspiration for a lively and engaging conversation which highlights the varietals or wine characteristic of that region. The Paso Robles Wine Country Alliance assisted producers from VINE TALK to compile a sampling of standout Zinfandel wines to be considered for the inaugural season. Mr. Ray Isle, executive wine editor of FOOD & WINE magazine provides his expertise on the show by answering questions about the wines and providing background on regions. Episode six features celebrity chef, Tim Love; former MLB All-Star pitcher, Ron Darling; and internationally acclaimed violinist, Philippe Quint, as they sniff, swirl, and sip while discussing their current projects and of course Paso Robles Zinfandel wine.

“It’s exciting for Paso Robles wines to be highlighted in this show with such incredible personalities,” said Christopher Taranto, marketing director of the Paso Robles Wine Country Alliance. “VINE TALK stands to enthrall new wine consumers into discovering Paso Robles and our wines. The timing could not be better as we prepare to celebrate the biggest festival of the year in Paso Robles Wine Country. ”

The 29th annual Paso Robles Wine Festival will celebrate much more than the heritage varietal, Zinfandel. This three-day series of festivities begins on Friday, May 20 with RESERVE where more than 55 Paso Robles wineries feature wines in four distinct categories including library, reserve, refreshing power white/Rosé samples and futures which wine enthusiasts have an opportunity to take home through a new Futures Auction.

On Saturday, May 21 the marquee Grand Tasting stars nearly 80 Paso Robles wineries with over 150 wines available to sample. Additional Grand Tasting features include the Demonstration Kitchen, Artisan Alley featuring local epicurean delights, live music by the Guy Budd Band and the Cheese, Bread & FIJI Water Stations.

The Wine Country Auction & Dinner follows the Saturday Grand Tasting where guests sit with their favorite winemakers and proprietors in an intimate setting, tasting personally selected wines and delicious wine country cuisine. The evening’s highlight is the live auction, giving guests the opportunity to take home rare lifestyle packages exclusive to Paso Robles Wine Country. Funds raised through this auction, including the new Futures Auction, benefit San Luis Obispo County organizations providing healthcare, education and greater community services.

More information and tickets to the Wine Festival series of events are available on www.pasowine.com. In addition to these events, more than 140 area wineries host special individual activities throughout the weekend. Information on VINE TALK can be found at www.vinetalk.com, including airtimes and stations carrying the show across the nation.

The Paso Robles Wine Country Alliance represents wineries, growers and businesses in Paso Robles Wine Country. Centrally located between San Francisco
and Los Angeles, along California’s Central Coast, Paso Robles Wine Country is California’s fastest growing wine region. It
encompasses more than 26,000 vineyard acres and more than 200 wineries.
For more information, visit www.pasowine.com

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