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PRESS RELEASES: PASO ROBLES WINE COUNTRY ALLIANCE PRESS

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2011-04-14
Media Contact: Meagan Callahan
Phone: 805.239.8463
Website: http://www.youtube.com/watch?v=nTzAPN4OLA0

PASO WINE MAN TOASTS THE FUTURE AND THE 29TH ANNUAL WINE FESTIVAL, MAY 20 – 22, 2011
Experience the Future Now, during RESERVE’s NEW Futures Auction

Paso Robles, CA (April 14, 2011) Paso Wine Man returns to kick-off the 29th Annual Wine Festival, May 20 – 22, 2011. A Toast to Paso is the second in the 2011 video series following, Zinfandel – Paso’s Wine, which received more than 75,000 YouTube views since February. In this new video, Paso Wine Man leads the community from the vineyard to the winery and tasting room to the Downtown City Park for a toast to the future and to the 29th Annual Wine Festival. The Park is an iconic location for Wine Festival, as marquee events take place there throughout the weekend. All ticket levels are currently on sale at www.pasowine.com including the Saturday Grand Tasting (2 – 6 p.m.), Saturday Wine Country Auction & Dinner (6 – 10:30 p.m.) and the kick-off to the entire weekend, Friday RESERVE event (3:30 – 6 p.m.). RESERVE features some of Paso’s most celebrated wines complemented by wine country cuisine from local and regional culinary masters. One of the most exciting elements to RESERVE in 2011 is the addition of the new Futures Auction.

“Futures also known as ‘barrel samples’ have been featured during RESERVE since its inception in 2008,” said Stacie Jacob, executive director of the Paso Robles Wine Country Alliance. “The addition of a Futures Auction was a natural complement, allowing guests to not only sample an unreleased wine, but also bid to secure a case of these highly sought out and limited wines.”

Attendees are invited to not only toast, but taste the future, now during RESERVE. More than 50 wineries feature wines in four distinct categories including library, reserve, futures and refreshing power white/Rosé samples. Each of the seven wineries featuring futures (Anglim Winery, Caliza Winery, Clavo Cellars, Cypher Winery, Four Vines Winery, Silver Horse Winery and Villicana Winery) will have five cases of wine available on the auction block. The top five bidders of each futures wine will secure a case to take home once it has matured through the winemaking process and is ready for release. The top bidder of each wine will take home a commemorative barrel head branded with the winery’s logo.

Beyond RESERVE, wine enthusiasts are invited to experience the future through Paso Robles Wine Country’s newest video, A Toast to Paso (www.youtube.com) where the Downtown City Park serves as a Paso Wine Man’s co-star! The entire town including winemakers, growers, proprietors, tasting room attendants and the local community come together to toast in the Downtown Park which is symbolic of the Paso Robles Wine Festival. The Park serves as the corridor for all Wine Festival activities including the “marquee, of the marquee,” the Saturday Grand Tasting, starring more than 80 Paso Robles wineries. Additional Grand Tasting features include the Demonstration Kitchen, courtesy of Idler’s Appliances, Artisan Alley featuring local epicurean delights, live music by the Guy Budd Band and the Cheese, Bread & Water Stations, featuring FIJI Water.

The Wine Country Auction & Dinner follows the Saturday Grand Tasting, from 6 – 10:30 p.m. Guests will sit with their favorite winemakers and proprietors in an intimate setting, taste personally selected wines and delicious wine country cuisine. The evening’s highlight will be the live auction, giving guests the opportunity to take home rare lifestyle packages exclusive to Paso Robles Wine Country. Funds raised through this auction, including the new Futures Auction, benefit San Luis Obispo County charities providing services in healthcare, education and greater community services.

More information and tickets to RESERVE, the Grand Tasting or the Wine Country Auction & Dinner, are available on www.pasowine.com. In addition to these events, more than 140 area wineries host special activities throughout the weekend including winemaker dinners, winery and vineyard tours, food pairings and cooking classes to complete your Paso Robles Wine Festival Weekend.

The Paso Robles Wine Country Alliance represents wineries, growers and businesses in Paso Robles Wine Country. Centrally located between San Francisco and Los Angeles, along California’s Central Coast, Paso Robles Wine Country is California’s fastest growing wine region. It encompasses more than 26,000 vineyard acres and more than 200 wineries. For more information, visit www.pasowine.com

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