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Media Contact: Meagan Callahan
Phone: 805.239.8463

SLO County Locals Only Pass Now Available for Grand Tasting on Saturday, May 21, 2011

Paso Robles, CA (April 7, 2011) Paso Robles Wine Country features the popular Locals Only Pass for the 29th Annual Wine Festival, May 20 – 22, 2011. Local wineries share their passion and enthusiasm for Paso Robles Wine Country at the winery, in the vineyard, at the tasting room and in the Paso Robles Downtown City Park. The Saturday, May 21 Grand Tasting, 3 – 6 p.m., is the perfect opportunity for locals to meet the personalities behind the wine and spend a day in the quaint Downtown City Park. The Festival Pass, a $55 ticket, is offered to San Luis Obispo County residents for $45 and is only available for the next 23 days, until Saturday, April 30, 2011. SLO County residents may obtain their Wine Festival tickets by visiting or calling 805.239.8463.

“San Luis Obispo County locals are our number one advocates,” said Shayne Kline, chairman of the Wine Festival committee. “The local community brings family and friends to Wine Festival, who stay in hotels, dine in restaurants, shop in stores, and take home an experience to be shared with others.”

The Paso Robles Wine Festival has brought tens of thousands of wine enthusiasts to the area and the support of the San Luis Obispo County community over the past 29 years has been invaluable. Offering the Locals Only Pass is a token of gratitude and Paso Robles Wine Festival event producers encourage locals to purchase these specially discounted tickets for their family and friends.

This year’s festival upholds the timeless tradition of wine and culinary arts while inspiring a continuing romance between attendees and Paso Robles Wine Country. The Grand Tasting offers the ultimate personification of the winemaker’s passion within the Downtown Park, where guests may taste wine from more than 80 wineries. Wine Festival attendees are encouraged to check out the Demonstration Kitchen, courtesy of Idler’s Appliances, Artisan Alley featuring local epicurean delights, live music by the Guy Budd Band and the Cheese, Bread & Water Stations, featuring FIJI Water.

In addition to the marquee Grand Tasting, more than 140 area wineries host unique activities throughout the weekend including winemaker dinners, food pairings, cooking classes and winery and vineyard tours. More than 40 wineries are offering “FESTIVAL FAN” specials including exclusive tours and tastings, discounts on wine and so much more. Visit and click on Wine Festival. Search winery activities and explore “Winefest Ticket Holder Special” and look for the “FESTIVAL FAN” logo. You may also contact each winery to inquire about Wine Festival Ticket Holders’ VIP treatment.

The Locals Only Pass is available by advance purchase only, until Saturday, April 30. A San Luis Obispo County ZIP Code that matches the credit card billing statement is all that is needed to redeem the discounted rate. Call 805.239.8463 or visit for more information including the other levels of admission currently available.

The Paso Robles Wine Country Alliance represents wineries, growers and businesses in Paso Robles Wine Country. Centrally located between San Francisco and Los Angeles, along California’s Central Coast, Paso Robles Wine Country is California’s fastest growing wineregion. It encompasses more than 26,000 vineyard acres and more than 200 wineries. For more information, visit

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