PRESS RELEASES: PASO ROBLES WINE COUNTRY ALLIANCE PRESS
Media Contact: Meagan Callahan
ZINFANDEL – PASO’S WINE TANTALIZES MORE THAN 70,000 YOUTUBE VIEWERS
Explore more than just the Origins of Zin during Zinfandel Festival, March 18 – 20; Limited Tickets
Paso Robles, CA (March 16, 2011) Zinfandel’s mysterious origins were revealed with the hit video, Zinfandel – Paso’s Wine, receiving nearly 70,000 YouTube views in only six weeks. The video teases the 2011 Zinfandel Festival and wine enthusiasts are invited to further explore the history and mystery of Paso’s heritage varietal during the 19th Annual Zinfandel Festival, March 18 – 20, 2011. Paso Robles Wine Country reminds the community to buy Zin Tasting & Wine Country Auction (March 19) tickets in advance to avoid lines and guarantee entrance. Tickets are available online at www.pasowine.com until Saturday, March 19 at 12 p.m. A limited amount of tickets will be available at the door, provided they are not sold out.
Zin Tasting & Wine Country Auction: March 19, 2011
•Experience Zinfandel and Zinfandel blends from more than 50 Paso Robles producers
•Taste from nearly 20 local restaurants and caterers serving Zin friendly bites
•Bid on “bottles, bottles & more bottles.” Take home verticals, collaborative blends, and large formats signed by the winemaker! The Wine Country Auction is now up on www.pasowine.com*
•Satisfy the sweet tooth at the Chocolate & Port Parlor featuring a multitude of chocolates and dessert style wines
•Relax, and take a break at the Plaza Lounge, sponsored by Crush & Roll
•Rub elbows with Rex Pickett, author of Sideways who will be signing copies of his newest release Vertical
Tickets -- All Zinfandel Festival ticket packages include unlimited wine tasting and a commemorative wine glass.
•ZIP Ticket - $85: Saturday - 6 – 9:30 p.m.
•Zin Fan Del Ticket - $60: Saturday - 7 – 9:30 p.m.
WHO: More than 50 Paso Robles Zinfandel Producers; 20 local food artisans and wine enthusiasts gather
WHAT: 19th Annual Zinfandel Festival
WHEN: March 18 - 20; Zin Tasting & Wine Country Auction Saturday, March 19 (6 – 9:30 p.m.)
WHERE: Paso Robles Event Center – Commercial Building II: 2198 Riverside Avenue, Paso Robles
Tickets may be purchased online at www.pasowine.com until Saturday at 12 p.m. Must be 21 and older; photo identification verifying age will be required at time of entry. In addition to this zinful marquee event, more than 140 wineries host events throughout the weekend, including winemaker dinners, vertical tastings, massage brunches and so much more. Over 75 wineries offer ZIN FAN specials to ticketholders of the Zin Tasting & Wine Country Auction. Visit www.pasowine.com for a list of participating wineries or look for the ZIN FAN decal outside tasting rooms.
MEDIA INFORMATION: Members of the press are invited to attend the Zin Tasting & Wine Country Auction on Saturday to gather story ideas, cover the festival and meet the winemakers. Please call in advance to verify press credentials. Contact Meagan Callahan at (310-415-8767).
*Funds raised through the Wine Country Auction will be gifted back into the local community through organizations that support healthcare, education and greater community services.
The Paso Robles Wine Country Alliance represents wineries, growers and businesses in Paso Robles Wine Country. Centrally located between San Francisco and Los Angeles, along California’s Central Coast, Paso Robles Wine Country is California’s fastest growing wine region. It encompasses more than 26,000 vineyard acres and more than 200 wineries. For more information, visit www.pasowine.com
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