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PRESS RELEASES: PASO ROBLES WINE COUNTRY ALLIANCE PRESS

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2011-02-07
Media Contact: Meagan Callahan
Phone: 805.239.8463

NEW COMMERCIAL: ZINFANDEL – PASO’S WINE LAUNCHED ON YOUTUBE DISCOVERS THE ORIGIN OF ZINFANDEL
First Video of 2011 Series Promotes Paso Robles Zinfandel Festival, March 18 – 20, 2011


VIDEO CAN BE VIEWED: http://www.youtube.com/watch?v=XVaNxB5TN2M

Paso Robles, CA (February 7, 2011) The Super Bowl hype of the best football team in the country has now been decided as the Packers took claim to the Lombardi trophy, but the hype around the creative commercials debuted last night is still among popular discussion. Paso Robles Wine Country asks wine enthusiasts to consider its new commercial: Zinfandel – Paso’s Wine as you analyze the creative commercials brands use to lure audiences to their products. The first of a new series, Zinfandel- Paso’s Wine, explores the origins of Zinfandel from Tuscany to Croatia and serves as a teaser for the Paso Robles Zinfandel Festival, March 18 - 20, 2011. Zinfandel – Paso’s Wine is now online at www.youtube.com. Zin fans can learn more about this all American wine grape during the marquee Zin Tasting & Wine Country Auction on Saturday, March 19. Tickets are on sale at www.pasowine.com.

“This commercial is the first in a series the region is creating in 2011 to promote our events and educate wine fans about Paso Robles Wine Country,” said Stacie Jacob, executive director of the Paso Robles Wine Country Alliance. “Zinfandel – Paso’s Wine entertains while paying tribute to the history of this grape.”

Zinfandel enthusiasts are encouraged to attend the marquee Zin Tasting & Wine Country Auction on Saturday, March 19, to experience the depth in the bold berry. The evening features two ticket levels; ZIP (Entrance at 6 p.m.) and Zin Fan Del (Entrance at 7 p.m.). Attendees enjoy vast selections of Zinfandel and Zinfandel blends, as well as a Wine Country Auction featuring unique items exclusively available during the Zinfandel Festival. One-of-a-kind auction blocks from wineries across the Paso Robles Appellation feature “bottles, bottles and more bottles,” and include special large formats, vertical lots and library wines signed by the winemakers themselves. Funds raised through this auction will be gifted back into the local community through organizations that support healthcare, education and greater community services. Visit www.pasowine.com in March to sneak an advanced peek at the auction lots and stay tuned on Twitter, Facebook and Foursquare to learn more about Zinfandel Festival features.

Zinfandel lovers should also be sure to visit the Paso Robles Wine channel on www.youtube.com to see Paso Robles Wine Country’s first video, Zinfandel – Paso’s Wine. The Alliance has strategically partnered with the creative talents of Juice Marketing to produce the 2011 video library. Juice Marketing’s innovative ideas and expertise in online, integrated video content allows this series to entertain as well as inform enthusiasts of Paso Robles Wine Country events.

Tickets -- All Zinfandel Festival tasting tickets include unlimited tasting and a commemorative wine glass.

• ZIP (Zinfully Important Person) Entrance: $85 – Saturday, 6 – 9:30 p.m. Includes early entrance to Zin Tasting & Wine Country Auction
• Zin Fan Del Entrance: $60 – Saturday, 7 – 9:30 p.m. Includes Zin Tasting & Wine Country Auction

In addition to the Zin Tasting & Wine Country Auction, more than 140 area wineries offer a compilation of individual events such as winemaker dinners, barrel samples and musical entertainment throughout the weekend. Additionally, more than 75 of these wineries will offer ZIN FAN specials to ticketholders of the Zin Tasting & Wine Country Auction. Look for the ZIN FAN decal outside tasting room windows or visit www.pasowine.com for more information on the 19th Annual Zinfandel Festival including ZIN FAN specials.

The Paso Robles Wine Country Alliance represents wineries, growers and businesses in Paso Robles Wine Country. Centrally located between San Francisco and Los Angeles, along California’s Central Coast, Paso Robles Wine Country is California’s fastest growing wine region. It encompasses more than 26,000 vineyard acres and more than 200 wineries.For more information, visit www.pasowine.com

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