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Media Contact: Christopher Taranto
Phone: 805-239-8463

Promotion in Support of Grand Tasting Tour Offers Discounted Tickets and Opportunity to Win Trip

(SCOTTSDALE, Ariz.) – The Paso Robles wine region located along California’s Central Coast has partnered with key retailers in the Scottsdale / greater Phoenix metro area to promote the region’s week long marketing blitz culminating with a Grand Tasting, February 9 at El Chorro Lodge, featuring 30 winemakers. Wine enthusiasts will find discounts on Paso Robles wines and opportunities to meet the winemakers at special dinners and tastings from the third largest and fastest growing wine region of California. AJ’s Fine Foods is the prime partner with ongoing promotions in their 13 area stores throughout January. Eight wine brands from Paso Robles are featured at special pricing through February. AJ’s customers may purchase an exclusive discount to the Wednesday, February 9 Grand Tasting and enter a sweepstakes opportunity for patrons to win an all-expense paid four-day trip to Paso Robles Wine Country. Details available on or in any of the 13 AJ’s Fine Foods stores in the Valley.

“We are excited to feature the wines from this uniquely distinct wine growing region,” said Alice Itsell, AJ’s Fine Foods representative. “The wines from Paso Robles are a great fit in value and quality that our ‘foodie’ customers have come to expect from AJ’s Fine Foods.”

Special pricing for wines from Eberle Winery, Midnight Cellars, J. Lohr Vineyards & Wines, Liberty School, Robert Hall Winery, Victor Hugo Winery, and Vina Robles are featured store-wide. Videos promoting each of these brands and winemakers scheduled to be at the Paso Robles Grand Tasting are currently running on YouTube at EaterAZ TV. These irreverent, often comical videos highlight the personality of the wine region and the winemakers set to pour for Valley wine enthusiasts.

The Paso Robles Grand Tasting event takes place on Wednesday, February 9, at El Chorro Lodge in Paradise Valley from 6-8 p.m. Wine friendly fare will be provided by the historic El Chorro Lodge along with unlimited tasting from 30 Paso Robles brands. Admission is $55 per person. AJ’s customers may purchase tickets for $40. Visit your local AJ’s wine department for details to secure this special price and enter to win a four-day trip to Paso Robles Wine Country, no purchase necessary. Visit or call 800-549-WINE to purchase a ticket to the event and for more information.

The Paso Robles Wine Country Alliance is also partnering with marquee Valley restaurants and independent retailers for special tastings and dinners for residents to experience the wines of Paso Robles February 7 - 10. Winemaker dinners at 5th and Wine, Big Daddy’s BBQ, Cowboy Ciao, Petite Maison and Rancho Pinot will showcase four to five Paso Robles winemakers at each dinner. Retailer Arcadia Fine Wine will offer dinner patrons the opportunity to purchase wines featured at the dinners. AZ Wine Company is set to provide a seminar later in the week featuring six Paso Robles wine brands. Details for these experiences are at Dinner reservations are currently being taken directly through the restaurants listed.

The Paso Robles Wine Country Alliance represents wineries, growers, and businesses in Paso Robles Wine Country. Centrally located between San Francisco and Los Angeles, along California’s Central Coast, Paso Robles Wine Country is California’s fastest growing wine region.
It encompasses more than 26,000 vineyard acres and more than 200 wineries.
For more information, visit
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