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Media Contact: Meagan Callahan
Phone: 805.239.8463

Explore the History and Mystery Behind Zinfandel & Rub Elbows with Vertical Author, Rex Pickett

Paso Robles, CA (December 6, 2010) Paso Robles Wine Country announces tickets for the 19th Annual Zinfandel Festival, March 18 – 20, 2011, are now on sale at Explore the history and mystery behind the dare devil Zinfandel during the Zin Tasting & Wine Country Auction on Saturday, March 19. The evening features two ticket levels; ZIP (Entrance at 6 p.m.) and Zin Fan Del (Entrance at 7 p.m.). Attendees will enjoy vast selections of Zinfandel, as well as a Wine Country Auction featuring unique items exclusively available during the Zinfandel Festival.

“We are celebrating the 2011 Festival ‘ZIN-style’ and are thrilled to announce Rex Pickett, author of Sideways, will be conducting a book signing of his newest release, Vertical, during the Saturday Zin Tasting,” said Stacie Jacob, executive director of the Paso Robles Wine Country Alliance. “Welcoming Rex as the Zinfandel Festival guest of honor complements a fantastic evening of Zin and Zin blends from our Paso producers as well as Zin-friendly bites from local culinary masters.”

Other popular highlights include the Plaza Lounge within the Mission Plaza Courtyard and Chocolate & Port Parlor featuring Paso Robles dessert style wines and an array of delectable chocolates. More than 50 Paso Robles producers and personalities will be showcased at the Zin Tasting along with over 10 of the area’s top chefs. Stay tuned on Twitter, Facebook and foursquare to learn more about the 2011 Zinfandel Festival surprises including the Wine Country Auction.

The Wine Country Auction takes place during the Zin Tasting, giving wine enthusiasts a chance to explore the bold berry Zinfandel as well as take home their favorite lifestyle packages. One-of-a-kind auction blocks from wineries across the Paso Robles Appellation include wine tasting retreats, dinners with Paso Robles producers, VIP tours, seminars and special large format bottles signed by the winemakers themselves. Visit in February to see featured auction lots.

Tickets -- All Zinfandel Festival tasting tickets include unlimited tasting and a commemorative glass made by Riedel.

• ZIP (Zinfully Important Person) Entrance - $85 - Saturday - 6 – 9:30 p.m. Includes early entrance to Zin Tasting and exclusive peek at Wine Country Auction Items

• Zin Fan Del Entrance - $60 - Saturday - 7- 9:30 p.m. Includes Zin Tasting and Wine Country Auction

• Sneak Peek Pass - $10 Discounts on ZIP and Zin Fan Del Ticket levels until January 31, 2011

Zinfandel’s mysterious origins and significance in the Paso Robles Wine Country culture attract wine tourists from across the nation to experience three days of wine tasting bliss. In addition to the Zin Tasting &Wine Country Auction, more than 140 area wineries offer a compilation of individual events such as winemaker dinners, barrel samples and musical entertainment throughout the weekend. Additionally, more than 75 of these wineries will offer ZIN FAN specials to ticketholders of the Zin Tasting & Wine Country. Visit to find out more about the ZIN FAN specials, or to request a Zinfandel Festival brochure.

Tickets may be purchased online at A limited amount of ZIP and Zin Fan Del tickets will be available at the door, provided they are not sold out. All tickets are limited, and advance purchase is highly recommended. Must be 21 and older; photo identification verifying age will be required at time of entry. For more information about Zinfandel Festival, local hotel accommodations and restaurants visit

The Paso Robles Wine Country Alliance represents wineries, growers and businesses in Paso Robles Wine Country. Centrally located between San Francisco and Los Angeles, along California’s Central Coast, Paso Robles Wine Country is California’s fastest growing wine region.It encompasses more than 26,000 vineyard acres and more than 200 wineries. For more information, visit

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