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Media Contact: Meagan Callahan
Phone: 805.239.8463

Celebrate California Wine Month all September & Experience Harvest Wine Weekend, October 15 - 17

Paso Robles, CA (September 9, 2010) Paso Robles Wine Country offers an array of activities unique to the fall season featuring California Wine Month in September and Harvest Wine Weekend October 15 – 17. Autumn is the warmest and most idyllic time in wine country and the perfect time to “check-in” to Paso Robles wineries, tasting rooms and vineyards on the new social media outlet, foursquare. Wine enthusiasts are encouraged to embrace their wine country experience on foursquare while toasting to the 2010 vintage and celebrating the sixth consecutive California Wine Month.

California Wine Month: September 2010
Join the Paso Robles Wine Country Alliance and San Luis Obispo Vintners Association with three complementary events in celebration of California Wine Month. Winemaker dinners are taking place at Morton’s The Steakhouse in San Jose on Monday, September 13 and at SPRUCE in San Francisco on Tuesday, September 14. Enjoy delectable cuisine paired with world class San Luis Obispo County wines. The following week, treat the senses at a retail tasting at K&LWine Merchants in Hollywood on Friday, September 24. Reservations are required for all events. Visit and click on California Wine Month “on the road” to reserve your seats today.

The festivities do not stop in Hollywood. Paso Robles tasting rooms, wineries and restaurants are planning events exclusive to California Wine Month, bringing this national celebration home to California’s Central Coast. Activities include complimentary wine tasting, discounts on wine for San Luis Obispo County locals, wine flights and food pairings at local restaurants and much more. For detailed information on California Wine Month and where you can celebrate this September, visit

Paso Robles Harvest Wine Weekend: October 15 – 17, 2010
Harvest Wine Weekend in Paso Robles Wine Country invites wine enthusiasts into the vineyards and onto the crush pad for three days of Harvest activities. This neatly packaged weekend allows the personalities of wine country to guide the consumer through seldom seen Harvest activities at more than 140 wineries. With over 150 activities to choose from, wine enthusiasts are sure to experience both the challenges and victories of the season. Enjoy traditional grape stomping and barrel tastings, culinary arts and wine pairings and other activities to get a taste of the season. Visit to request a brochure or to explore your weekend options by day, winery or activity.

New in 2010, Paso Robles Wine Country encourages Harvest Wine Weekend participants to document their weekend through foursquare. This social networking medium allows weekend goers to “check-in” to wineries, tasting rooms and vineyards sharing their Harvest experiences online with family and friends. Those who “check-in” to the most Paso Robles locations throughout the weekend will win tickets to one of the 2011 Festivals. Wine enthusiasts should also add PasoWine as a friend on foursquare to find a plethora of Harvest Wine Weekend tips at participating wineries.

Take pleasure in the most colorful time of year in Paso Robles Wine Country during California Wine Month and Harvest Wine Weekend. Share your experiences on foursquare and bring your memories home with a bottle of distinct, different Paso Robles wine. For a complete list of activities, events and more, visit

The Paso Robles Wine Country Alliance represents wineries, growers and businesses in Paso Robles Wine Country. Centrally located between San Francisco and Los Angeles, along California’s Central Coast, Paso Robles Wine Country is California’s fastestgrowing wine region. It encompasses more than 26,000 vineyard acres and more than 200 wineries. For more information, visit

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