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Media Contact: Meagan Callahan
Phone: 805.239.8463

Only a few more Days to Purchase Presale Tickets to this Reinvented Tradition

Paso Robles, CA (May 20, 2010) Paso Robles Wine Country reminds the community to purchase presale tickets to the 28th Annual Paso Robles Wine Festival, May 21 - 23. Winemakers and enthusiasts come together in a series of events -- Friday RESERVE (4 - 6 p.m.), Saturday Grand Tasting (3 - 7 p.m.) and new this year, the Saturday Wine Country Auction & Dinner (6:30 - 10:30 p.m.) held in the Paso Robles Downtown City Park. Purchasing tickets in advance ( helps you avoid lines and guarantee entrance to marquee events. Below is a list of tickets available, a timeline of events throughout the weekend and NEW expanded Park ‘N Ride Shuttle information.

•RESERVE ($125) Friday RESERVE - 4 - 6 p.m.; Saturday Winemaker Seminar – 2 - 3 p.m.; Saturday Grand Tasting – 3 - 7 p.m.

Available on until 10 a.m. Friday; available tickets will be on sale in the Park (Spring Street) at 3:30 p.m.

•Premium ($75) Saturday Grand Tasting – 3 - 7 p.m.
•Festival ($55) Saturday Grand Tasting – 4 - 7 p.m.

Available on until 10 a.m. Saturday; available tickets will be on sale at Santa Lucia Bank (1240 Spring Street) at 1:30 p.m.

•New in 2010 - Wine Country Auction & Dinner ($250) Saturday Winemaker Seminar – 2 - 3 p.m.; Saturday Grand Tasting – 3 - 7 p.m.; Saturday Wine Country Auction & Dinner – 6:30 – 10:30 p.m.

For details, including the Dinner Menu and Auction Catalog, visit A VERY limited amount of tickets are available at Advance purchase only.

WHO:More than 90 winemakers from Paso Robles; a dozen chefs; local artisan producers and wine enthusiasts from across the nation gather for the marquee wine tasting event held along California’s Central Coast.

WHAT:28th Annual Paso Robles Wine Festival

WHEN:May 21 – 23 - Winery Activities - More than 140 wineries host special activities. Visit for details.
May 21 – RESERVE – 4 - 6 p.m. - 70 wineries pouring rare, exclusive wines; local chefs showcasing wine country cuisine
May 22 – Grand Tasting
8 a.m. – 3 p.m. Auxiliary Events including Farmer’s Market, music, balloon animals and face paintings
1:30 p.m. Tickets go on sale at Santa Lucia Bank
2 p.m. Winemaker Seminar in Downtown Park Tent (Spring Street) – available to Weekend Pass, Wine Country Auction & Dinner, and RESERVE ticket holders on a first come/first serve basis
3 p.m. Park opens for RESERVE and Premium guests
3 p.m. Artisan Alley opens featuring artisanal cheese, olive oil and everything in between
4 p.m. Park opens for Festival and Locals Only guests
4:30 p.m. Chef Mark Sullivan, FOOD & WINE Magazine’s Best Chef, executive chef at Village Pub and Spruce, at Demonstration Kitchen
5:30 p.m. Chef Matthew Riley, executive chef of Matthew’s, at Demonstration Kitchen
May 22 - Wine Country Auction & Dinner
6:30 Tent opens for wine reception and hand-passed hors d’oeuvres
7:30 p.m. Guests sit down for a five course, family style, farm to table dinner
8 p.m. Live Auction begins featuring 27 lots.
WHERE: Paso Robles Downtown City Park

SHUTTLES & PARKING: Three Park ‘N Ride Shuttles are available from 9 a.m. – 8 p.m. on Saturday, May 22:
North Paso: Pick up at Paso Robles Event Center (2198 Riverside Avenue) with two stops - Scolari's (2121Spring Street); and Bank of America (1511 Spring Street).
South Paso: Pick up at Paso Robles High School (801 Niblick Road).
Atascadero: Pick up at Holiday Inn Express (9010 West Front Road) with three additional stops at - Super 8 Motel (6505 Morro Road); The Sunken Gardens (downtown) and the Best Western Colony Inn (3600 El Camino Real).

MEDIA INFORMATION: Members of the press are invited to attend the Wine Festival events to gather story ideas, cover the festival and meet winemakers. Please call in advance to verify press credentials. Contact Chris Taranto at (805.712.5445) or Meagan Callahan at (310.415.8767).

The Paso Robles Wine Country Alliance represents wineries, growers and businesses in Paso Robles Wine Country. Centrally located between San Francisco and Los Angeles, along California’s Central Coast, Paso Robles Wine Country is California’s fastest growing wine region. It encompasses
more than 26,000 vineyard acres and more than 180 wineries.
For more information, visit
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