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WINE COUNTRY PRESS: PASO ROBLES WINE COUNTRY ALLIANCE PRESS

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2010-05-11
Media Contact: Meagan Callahan
Phone: 805.239.8463

28TH ANNUAL PASO ROBLES WINE FESTIVAL REDUCES CARBON FOOTPRINT THROUGH RECYCLING PROGRAM
Recycle Natural Corks & Support Local Agriculture with ReCORK America – made local by Sustainablit

Paso Robles, CA (May 11, 2010) Paso Robles Wine Festival, May 21 – 23, and ReCORK America – made local by Sustainability in Practice (SIP)™ Certification join forces to capture and recycle natural corks, for local agricultural awareness. Originally implemented by the Central Coast Vineyard Team (CCVT) during the 2009 Wine Festival, this program serves as a natural progression to the Festival’s positive environmental practices. Along with the recycling of glass, plastic and cardboard, more than 4,000 corks were recycled during the 2009 Wine Festival, resulting in less waste produced. Corks collected at the 28th Annual Wine Festival will be used as mulch in the upcoming Savor the Central Coast Victory Garden, which will exemplify beauty, agricultural functionality, and community pride along the Central Coast.

“We are so pleased with the community response to our ReCORK program that keep corks out of local landfills,” said Kris O’Connor, executive director of the Central Coast Vineyard Team. “Not only do we collect a significant number of corks from events, but wine enthusiasts, restaurants, and wineries regularly provide their spent corks that we incorporate into various community gardens, which make the prospect of contributing to the upcoming Savor the Central Coast Victory Garden an honor and delight.”

Paso Robles Wine Festival attendees are invited to bring their used corks to the SIP Certification (CCVT) booth during the Saturday Grand Tasting (3 - 7 p.m.) in the Paso Robles Downtown City Park. Representatives from SIP Certification take used corks off your hands (as well as from the hands of more than 90 participating wineries) and deliver them to the Savor the Central Coast Victory Garden. This garden is a feature at Sunset’s Savor the Central Coast event on September 30 – October 3, 2010. The Victory Garden is a two-acre kitchen garden that will be open throughout the event for seminars, guided tours and demonstrations to educate the public of the many benefits of locally grown foods.

“Sourcing local, farm to table ingredients is an important theme to the 2010 Wine Festival which the ReCORK program is in concert with, demonstrating the support of local agriculture and providing an additional way to reduce waste,” said Stacie Jacob, executive director of the Paso Robles Wine Country Alliance. “Each year the Alliance also works with the City of Paso Robles to recycle cardboard, glass and plastic and in 2009 were able to recycle 28 cubic yards of materials; which is the equivalent to seven full-size truck loads!”

In addition to visiting the SIP Certification booth during the Grand Tasting (Saturday, 3 – 7 p.m.) to learn about environmentally friendly practices, Wine Festival attendees are encouraged to partake in the many other elements of Wine Festival. Chefs share their secrets of sourcing local ingredients during the Kitchen Demonstrations. Artisan Alley showcases locally grown goods from olive oil to cheese and unique artisan products. The Wine Country Auction & Dinner (Saturday, 6:30 – 10:30 p.m.) features a family style dinner showcasing farm to table products, many of which are certified sustainable. The evening will also utilize power from REC Solar (Solar Energy), furthering Wine Festival’s commitment to reduce its carbon footprint. Participating in these events and activities allows attendees to learn more about the area’s local agricultural and environmental practices. Visit www.pasowine.com for a complete listing of Festival ingredients and activities.

All ticket levels are currently available on www.pasowine.com. Wine Country Auction & Dinner ($250), RESERVE ($125), and Premium ($75) admission is available by advance purchase only and will not be available for purchase the day of the event. Festival ($55) and Designated Driver/Child tickets ($15) will be available for purchase on the day of the event provided they are not sold out. For more information on these various ticket levels, visit www.pasowine.com.

ReCORK America – made local by SIP Certification is a vital program, contributing to the production of Paso Robles products, including wine, that are environmentally responsible, economically viable and socially equitable. For more information about ReCORK and to learn more about SIP Certified wines visit www.sipthegoodlife.org.

The Paso Robles Wine Country Alliance represents wineries, growers and businesses in Paso Robles Wine Country. Centrally located between San Francisco and Los Angeles, along California’s Central Coast, Paso Robles Wine Country is California’s fastest growing wine region. It encompasses more than 26,000 vineyard acres and more than 180 wineries. For more information, visit www.pasowine.com

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