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Media Contact: Meagan Callahan
Phone: 805.239.8463

NEW Early Evening Tasting (4 – 7 p.m.) Welcomes Locals to Spend the Day in Downtown Paso Robles

Paso Robles, CA (April 6, 2010) Paso Robles Wine Country features the popular “Locals Only” Pass for the 28th Annual Wine Festival (Saturday, May 22). The new early evening tasting, 4 – 7 p.m., is the perfect opportunity for San Luis Obispo County residents to spend a day in the quaint Paso Robles Downtown City Park and enjoy a flurry of wine country activities happening throughout the morning and afternoon. Stroll through the Farmer’s Market, take a peek at local artists at Studios on the Park, or enjoy wine tasting in one of the many Downtown tasting rooms prior to the Grand Tasting. The Festival Pass, a $55 ticket, is offered to San Luis Obispo County residents for $45 and is only available by purchasing tickets in advance until Friday, April 30. SLO County residents may obtain their Wine Festival tickets by visiting or calling 805.239.8463.

“Since the Paso Robles Wine Festival’s inception in 1983 the community’s support serves as the foundation for the success of the region’s most popular event,” said Alex Villicana, Paso Robles Wine Country Alliance Board Chairman and owner/winemaker of Villicana Winery. “San Luis Obispo County volunteers, wineries, restaurants, specialty shops and businesses work together each year to make Paso Robles Wine Festival a success.”

The Paso Robles Wine Festival brings tens of thousands of wine enthusiasts to the area and San Luis Obispo County locals act as our number one advocates. The local community brings family and friends to Wine Festival, who stay in hotels, dine in restaurants, shop in stores, and take home an experience to be shared with others. Offering the Locals Only Pass is a token of gratitude and Paso Robles Wine Country event producers encourage locals to purchase these specially discounted tickets for their family and friends.

This year’s festival has reinvented itself while upholding the wine and culinary focus. New enhancements include an early evening time-slot for the Saturday Grand Tasting in the Park, allowing those with a Local Only Pass entrance from 4 – 7 p.m., musical performances and other activities throughout the day, as well as an extended time for the FREE Park & Ride Shuttle operating to and from the Downtown Park. Wine Festival attendees are encouraged to check out the Demonstration Kitchen, courtesy of Idler’s Appliances, Artisan Alley featuring local epicurean delights and taste wine from more than 90 wineries.

In addition to the marquee Grand Tasting, more than 140 area wineries host unique activities throughout the weekend including winemaker dinners, food pairings, cooking classes and winery and vineyard tours. Numerous wineries offer special discounts and exclusive tastings throughout the weekend for Wine Festival ticket holders. Visit and click on Wine Festival. Search winery activities and explore “Winefest Ticket Holder Special.” Contact each winery to inquire about Wine Festival Ticket Holders’ VIP treatment.

The Locals Only Pass is available by advance purchase only, until Friday, April 30. A San Luis Obispo County ZIP Code that matches the credit card billing statement is all that is needed to redeem the discounted rate. Call 805.239.8463 or visit for more information including the other levels of admission currently available.

The Paso Robles Wine Country Alliance represents wineries, growers and businesses in Paso Robles Wine Country. Centrally located between San Francisco and Los Angeles, along California’s Central Coast, Paso Robles Wine Country is California’s fastest growing wineregion. It encompasses more than 26,000 vineyard acres and more than 180 wineries. For more information, visit
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