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Media Contact: Meagan Callahan
Phone: 805.239.8463

Tickets now on Sale for the 18th Annual Festival, Slated for March 19 – 21, 2010

Paso Robles, CA (December 3, 2009) Paso Robles Wine Country announced tickets for the 18th Annual Zinfandel Festival are now on sale at The Paso Robles Zinfandel Festival marquee event puts the fun back in Zinfandel by combining a classic Zin Tasting with a Wine Country Auction on Saturday, March 20, 2010. The evening features two ticket levels; Zinfully Important Person (ZIP) Ticket Level (Entrance at 5:30 p.m.) and Zin Fan Del Ticket Level (Entrance at 7 p.m.). Attendees will enjoy vast selections of Zinfandel and Zinfandel blends, as well as a Wine Country Auction featuring unique items only offered during the Zinfandel Festival. Attracting wine tourists from across the nation, Zinfandel Festival attendees experience three days of wine tasting delight. In addition to the Zin Tasting and Wine Country Auction, more than 140 area wineries offer a compilation of individual events such as winemaker dinners, barrel samples and musical entertainment throughout the weekend.

The ZIP Ticket Level is for Zinfandel enthusiasts who cannot get enough of this bold, bodacious berry. ZIP attendees may zip in early to the Zin Tasting and receive special benefits including an exclusive taste of the 2010 Zinfandel Collaborative Blend. ZIP ticket holders will also experience auction items exclusively for them and other special surprises throughout the evening.

“It’s time to dial in the fun during the 2010 Zinfandel Festival. Zin fans will find new enhancements to a traditional walk around tasting integrated into a special Wine Country Auction,” said Stacie Jacob, executive director of the Paso Robles Wine Country Alliance. “We invite you check out quality wines featuring Paso Robles’ heritage grape."

The newly formatted Wine Country Auction features items showcased at winery pouring booths, giving wine enthusiasts a chance to learn about the Zinfandel producers of Paso Robles as well as take home their favorite lifestyle packages. One-of-a-kind auction blocks from wineries across the Paso Robles Appellation include wine tasting retreats, dinners with Paso Robles producers, VIP tours, seminars and special large format bottles signed by the winemakers themselves. More than 50 Paso Robles producers will be showcased at the Zin Tasting. The area’s top chefs will also be serving Zinfandel friendly culinary creations.

Tickets -- All Zinfandel Festival tasting tickets include unlimited tasting and a commemorative glass made by Riedel.

• Zinfully Important Person (ZIP) Entrance - $85 - Saturday - 5:30 - 9:30 p.m. Includes early entrance to Zin Tasting and exclusive peak at Wine Country Auction Items

• Zin Fan Del Entrance - $60 - Saturday - 7- 9:30 p.m. Includes Zin Tasting and Wine Country Auction

• NEW - Sneak Peek Pass - $10 Discounts on ZIP and Zin Fan Del Ticket Levels until January 31, 2010

Tickets may be purchased online at A limited amount of ZIP and Zin Fan Del tickets will be available at the door, provided they are not sold out. All tickets are limited, and advance purchase is highly recommended. Must be 21 and older; photo identification verifying age will be required at time of entry. For more information about Zinfandel Festival, local hotel accommodations and restaurants visit

The Paso Robles Wine Country Alliance represents wineries, growers and businesses in Paso Robles Wine Country. Centrally located between San Francisco and Los Angeles, along California’s Central Coast, Paso Robles Wine Country is California’s fastest growing wine region. It encompasses more than 26,000 vineyard acres and more than 180 wineries. For more information, visit

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