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Media Contact: Meagan Callahan
Phone: 805.239.8463

Tickets to Popular Wine Tasting Event Now Available on

Paso Robles, CA (September 24, 2009) Paso Robles Wine Country satisfies all your cravings this October with the popular wine tasting event, CRAVE – A Paso Robles Wine Experience! The Paso Robles Wine Country Alliance announced tickets are available at for CRAVE, slated for Friday, October 23, 2009 from 7:30 – 10 p.m. This distinctive event, now in its second year, blends wine tasting tradition with a stylish format geared toward millennial wine enthusiasts.

According to the Wine Market Council, the millennial generation exhibits the same receptivity to wine as leading edge baby boomers and offer the wine industry the kind of growth potential not seen in more than thirty years. With wine consumption among this age group on the rise the Alliance recognizes the need to focus marketing programs on millennials. CRAVE targets the next generation of wine consumers, educates in a fun way and positions Paso Robles as the choice wine region.

“CRAVE attendees are encouraged to join us in Paso Robles Wine Country during the harvest season to experience wine country,” said Stacie Jacob, executive director of the Paso Robles Wine Country Alliance. “CRAVE is the ideal way for millennials to familiarize themselves with Paso wines. November and December is the perfect time to take advantage of wicked wine steals in preparation for the holiday season.”

CRAVE takes place at the Veterans Hall in San Luis Obispo (801 Grand Avenue). Various Paso Robles wine varietal bars are featured and paired with the finest fare of San Luis Obispo County. More than 60 Paso Robles wineries showcase a single wine from their portfolio allowing attendees to focus on each varietal presented. CRAVE is the ultimate Paso Robles wine tasting experience complemented by music in a relaxed, lounge-like atmosphere. Visit for a complete listing of the nine varietal bar descriptions and food pairings to be showcased during the event.

Thanks to The Wine Wrangler (, various safe rides will be offered free of charge. A safe ride from Downtown Paso Robles, to and from the Veterans Hall in SLO will be available. In addition, three drop-off spots will be offered throughout the evening, including to the Cal Poly Student Union, Laguna Shopping Center and Downtown SLO. Responsible tasting is also an important element of CRAVE. Practice of the Four Ss of responsible tasting -- swirl, smell, sip, spit -- is a valuable way for wine enthusiasts to experience and understand each wine from first taste to last. This practice is encouraged and is essential to make the most of this Paso Robles Wine Experience.

Tickets are $40 presale and $50 at the door, and include an evening of unlimited tasting, food pairings, as well as a commemorative glass made by Riedel. Be sure to follow Paso Robles Wine on Twitter and become friends with Paso Robles Wine on Facebook to stay updated CRAVE enhancements, exciting offers as well as pre parties and after parties.

Tickets may be purchased online at or at 800.549.WINE (9463). Photo identification verifying age will be required at time of entry. Tickets are limited, and advance purchase is highly recommended, as CRAVE sold out in advance in 2008. Free parking will be available at the Veterans Hall Parking lot. For a complete list of wineries participating, to purchase your ticket, or for more information about CRAVE, go to

The Paso Robles Wine Country Alliance represents wineries, growers and businesses in Paso Robles Wine Country. Centrally located between San Francisco and Los Angeles, along California’s Central Coast, Paso Robles Wine Country is California’s fastest growing wine region. It encompasses more than 26,000 vineyard acres and more than 180 wineries. For more information, visit
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