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Media Contact: Meagan Callahan
Phone: 805.239.8463

Only Five Days Left to Purchase Presale Tickets for Marquee Events

Paso Robles, CA (May 11, 2009) The Paso Robles Wine Country Alliance reminds the community to purchase your presale tickets to the 27th Annual Paso Robles Wine Festival. Two marquee events – RESERVE held on Friday, May 15 and the Wine Festival Grand Tasting held on Saturday, May 16 showcases of the region’s distinct wines. Presale tickets help you avoid the lines and are available at until 10 a.m. on Friday, May 15. Festival tickets will be on sale Saturday, May 16 at Santa Lucia Bank (13th and Spring Streets) in downtown Paso Robles beginning at 11:30 a.m.

New in 2009 - Wine Country Auction
Wine enthusiasts are invited to participate in the new Wine Country Auction set to kick-off during the RESERVE event on Friday, May 15. All auction items are unavailable through commercial outlets and include special blends, large format bottles and lifestyle packages exclusive to Paso Robles Wine Country.

• RESERVE Live Auction - Features five auction lots and only RESERVE ticket holders have the opportunity to bid: Friday, 5:15 – 6 p.m. at the Downtown City Park on the steps of the Carnegie Library.
• Festival Silent Auction – Features 19 silent auction lots and will be held at Studios on the Park (1130 Pine Street). All festival attendees are invited to bid on silent auction items: Silent auction opens on Friday at 6 p.m. and temporarily closes at 7 p.m. that evening. The auction will reopen on Saturday at 11 a.m. and will permanently close at 3 p.m.

All wine tasting ticket packages are limited and are available for purchase until 10 a.m. on Friday, May 15 at RESERVE and Premium ticket levels are available by advance purchase only. Festival and Designated Driver/Child ticket levels will be available on Saturday beginning at 11:30 a.m. at the Paso Robles Santa Lucia Bank (13th and Spring Streets) provided they are not sold out. Ticket packages include:

• RESERVE - $125 - Friday RESERVE event - 4 - 6 p.m.; Saturday - 1 - 5 p.m. Advance purchase only
• PREMIUM - $75 - Saturday 1 - 5 p.m. Advance purchase only.
• FESTIVAL - $55 - Saturday 2 - 5 p.m.
• DESIGNATED DRIVER/CHILD $15 - Saturday 1 - 5 p.m. - four free non-alcoholic beverages,commemorative beverage container and entry to event area.

In addition to these marquee events, more than 110 area wineries will host special activities throughout the weekend including winemaker dinners, food pairings, cooking classes and winery and vineyard tours to complete your Paso Robles Wine Festival Weekend. Be sure to plan a day of case collecting from those favorite wineries discovered during the festivals in the Paso Robles Downtown City Park. Visit or pick up an event brochure for more information.

WHO: More than 90 winemakers from Paso Robles; a dozen local chefs; local artisan producers and wine enthusiasts
from across the nation gather for California’s largest outdoor wine tasting

WHAT: 27th Annual Paso Robles Wine Festival

WHEN: May 15-17, 2009
May 15 – RESERVE – 4-6 p.m. — 70 wineries pouring rare, exclusive wines; New Wine Country Auction, local chefs showcasing wine country cuisine
May 16 – Wine Festival Grand Tasting

11 a.m. Silent Auction opens at Studios on the Park
11:30 a.m. Tickets go on sale at Santa Lucia Bank
12 p.m. Wine seminar at Villa Creek – available on a first come/first serve basis
1 p.m. Park opens for Reserve and Premium guests
2 p.m. Park opens for Festival Pass guests
2:15 p.m. Chef Evan Treadwell, Lido at Demonstration Kitchen
3 p.m. Silent Auction Closes
3:15 p.m. Chef Maegen Loring, Park Restaurant at Demonstration Kitchen
4 p.m. Chef André Averseng, Dining with André at Demonstration Kitchen

WHERE: Paso Robles Downtown City Park
Wine Festival guests are invited to park at the Mid-State Fairgrounds and use the shuttle running from 11:30 a.m. – 6 p.m.

MEDIA INFORMATION: Members of the press are invited to attend the Wine Festival events to gather story ideas, cover the festival and meet winemakers. Please call in advance to verify press credentials. Contact Chris Taranto at (805.712.5445) or Meagan Callahan at (310.415.8767).

The Paso Robles Wine Country Alliance represents wineries, growers and businesses in Paso Robles Wine Country. Centrally located between San Francisco and Los Angeles, along California’s Central Coast, Paso Robles Wine Country is California’s fastest growing wine region. It encompasses more than 26,000 vineyard acres and more than 180 wineries.
For more information, visit

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