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Media Contact: Meagan Callahan
Phone: 805.239.8463

Discounted Ticket Price Welcomes San Luis Obispo County Residents to Enjoy Popular Wine Country Even

Paso Robles, CA (March 24, 2009) The Paso Robles Wine Country Alliance features the popular "Locals Only" Pass for the 27th Annual Wine Festival (Saturday, May 16, 2009). The Festival Pass, a $55 ticket, is offered to San Luis Obispo County residents for $45 and is only available by purchasing tickets in advance until Thursday, April 30. Paso Robles Wine Country event coordinators encourage locals to take advantage of this special discounted ticket. San Luis Obispo County residents may obtain their Wine Festival tickets by visiting or calling 800.549.WINE.

Since the Paso Robles Wine Festival's inception in 1983 the community's support serves as the foundation for the success of the region's most popular event. Working together, volunteers, wineries, restaurants, specialty shops and local businesses understand what it takes to make the event a sensation culminating the spirit of the local community. The popularity of Paso Robles wines in regional, national and international markets boosts the limelight of the region, positioning Wine Festival as the area's premier wine and food event.

Wine Festival brings thousands to the area who enjoy the diversity of attractions San Luis Obispo County and Paso Robles have to offer; wine tourists stay in hotels, dine in restaurants, shop in stores, and take home an experience to be shared with others.

"The popularity of the Locals Only Pass introduced in 2008 is a reflection of the support the local community has for Wine Festival," said Alex Villicana, Paso Robles Wine Festival committee co-chair and owner/winemaker of Villicana Winery. "We are excited to continue this special offering in 2009 thanking locals for their dedication and giving them another opportunity to demonstrate their pride as a local of Paso Robles Wine Country."

This year's festival showcases everything local from winemakers, to chefs and everything in between. Wine Festival attendees are encouraged to check out the Demonstration Kitchen, courtesy of Idler's Appliances, Artisan Alley featuring local epicurean delights and taste wine from more than 85 wineries. Samples of Hearst Ranch Beef and California Lamb will be prepared at the outdoor grilling station and local food vendors will sell specially created wine country cuisine guaranteed to send mouth watering aromas throughout the park. The event takes place in the Paso Robles Downtown City Park from 2 - 5 p.m. A free Park & Ride Shuttle to the city park is available beginning at 11:30 a.m. from the Paso Robles Event Center parking lot. Visit for more event information.

The Locals Only Pass is available by advance purchase only, until April 30. A San Luis Obispo County zip code that matches the credit card billing statement is all that is needed to redeem the discounted rate. Call 805.239.8463 or visit for more information including the other levels of admission currently available.

The Paso Robles Wine Country Alliance represents wineries, growers and businesses in Paso Robles Wine Country. Centrally located between San Francisco and Los Angeles, along California's Central Coast, Paso Robles Wine Country is California's fastest growing wine region. It encompasses more than 26,000 vineyard acres and more than 200 wineries.
For more information, visit

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