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Media Contact: Meagan Callahan
Phone: 805.239.8463

Preview Auction Items at the New Friday RESERVE Event; Tickets on Sale Now

Paso Robles, CA (March 6, 2009) Paso Robles Zinfandel Festival, March 20 - 22, 2009, expands to a larger venue for the three event series --RESERVE, Wine Country Auction and Grand Tasting -- featuring the bold berry Zinfandel. New to the 17th Annual Festival is the Friday RESERVE event where guests may meet with winemakers, sip barrel samples and reserve tier wines while previewing unique items only available at Saturday's Wine Country Auction. The best of Paso Robles is up for bid during the Wine Country Auction, and is sure to keep paddles raised throughout the evening.

The Wine Country Auction March 21, from 4:30 - 7 p.m., features more than 40 live and super silent auction items. One-of-a-kind auction blocks from wineries across the Paso Robles Appellation include wine tasting retreats, dinners with Paso Robles producers, VIP tours, seminars and special large format bottles signed by the winemakers themselves. Preview of various auction blocks included below *

"Zinfandel Festival is a collaboration of spirit and camaraderie among the Paso Robles Wine Region," said Stacie Jacob, executive director of the Paso Robles Wine Country Alliance. "Wineries, vineyards, bed & breakfasts, hotels and restaurants come together to create outstanding lifestyle packages distinctive to the Zinfandel Festival Wine Country Auction."

Also exclusive to the Wine Country Auction is a tasting of the 2009 collaborative Zinfandel blend. Alex Villicana, 2009 blend master and winemaker at Villicana Winery, will be on hand presenting his 2007 vintage. This special blend is a collaboration of Paso Robles winemakers, refined by Alex Villicana. This rare blend is only available on the auction block at the Saturday Wine Country Auction.

*Preview of Various Auction Blocks
Double your Fun on the Back Roads of Paso Robles: Enjoy two days and two nights of wine tasting bliss in a 1947 Chrysler Classic Limousine on the Back Roads of Paso Robles. This package is topped off with eight magnums.

Forget all your Troubles, Forget all your Cares: This collection includes a range of 750 ml bottles of wine from 13 Downtown Paso Robles Wineries. This lot is topped off with a complimentary dinner and vacation home stay.

Far Out, but Closer than you Think: Take home oversized bottles offered by the Far Out Wineries of Paso Robles. Included in this package is the always sold out "Best of the West" Seminar held over Harvest Wine Weekend.

Scenic Coast Wine Adventure: Experience the Scenic Coast Wineries in this relaxing wine tasting package for four. This lot includes a tour, gourmet lunch, overnight accommodations and much more.

Taste your Way Through the East: Tour up to six Highway 46 East Wineries with The Wine Wrangler and enjoy a picnic lunch for two. This package includes a set of Riedel glasses and oversized bottles from each winery.

A portion of the proceeds from the auction will go toward health, education and community services for the growing winery and vineyard workforce and their families. The above list is a sampling of the many auction items; RESERVE is the only opportunity preview the entire spread of auction lots.

RESERVE, held from 4 - 6 p.m., on Friday March 20, features barrel and reserve samples topped off with tasty wine country cuisine. All RESERVE and Wine Country Auction ticket holders are invited to the Grand Tasting, Saturday, March 21 from 7 - 9:30 p.m. This year's space accommodates 50 Paso Robles wineries and more local restaurants than ever before during the Zinfandel Festival Grand Tasting.

Tickets may be purchased online at RESERVE tickets are only available for purchase in advance. A limited amount of Wine Country Auction and Grand Tasting tickets will be available at the door, provided they are not sold out. All tickets are limited, and advance purchase is highly recommended. Must be 21 and older; photo identification verifying age will be required at time of entry. For more information about the 17th Annual Zinfandel Festival, local hotel accommodations and restaurants visit

The Paso Robles Wine Country Alliance represents wineries, growers and businesses in Paso Robles Wine Country. Centrally located between San Francisco and Los Angeles, along California's Central Coast, Paso Robles Wine Country is California's fastest growing wine region. It encompasses more than 26,000 vineyard acres and more than 200 wineries.
For more information, visit
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