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Media Contact: Meagan Callahan
Phone: 805.239.8463

17th Annual Festival is set for March 20 - 22; Tickets on Sale December 1, 2008

Paso Robles, CA (November 26, 2008) The Paso Robles Wine Country Alliance announced tickets for the 17th Annual Zinfandel Festival go on sale at, December 1, 2008. The weekend brings together a culmination of the region's heritage wine grape in three distinct events - RESERVE, Paso Robles Wine Country Auction and Grand Tasting. New in 2009 is the addition of RESERVE, featuring the region's best Zinfandels held on the eve of Zinfandel Festival. Attracting wine tourists from across the nation, Zinfandel Festival attendees will experience three days of wine tasting bliss. In addition to the collective RESERVE, Auction and Grand Tasting more than 100 area wineries will offer a compilation of individual events such as winemaker dinners, barrel samples and musical entertainment.

RESERVE, the latest enhancement to the weekend celebration, acts as the all access Paso Robles Zinfandel Festival Pass. RESERVE ticket holders are invited to this intimate event on Friday, March 20, 2009. This unique component will feature exclusive wines including reserve and barrel samples and will be complemented by local wine country cuisine. Guests will also have the opportunity to preview auction lots in advance of Saturday's live and silent auctions, a benefit that is only offered to RESERVE ticket holders.

"RESERVE gives attendees the opportunity to focus on distinctive Zinfandels of the Paso Robles region, as well as speak to the proprietor or winemaker on a one-on-one basis," said Stacie Jacob, Executive Director of the Paso Robles Wine Country Alliance. "Wine enthusiasts will be thrilled with the new elements we are bringing to the weekend, while also upholding the timeless tradition for which the Zinfandel Festival is known."

The Saturday Wine Country Auction includes one-of-a-kind lifestyle and wine auction lots up for bid. The Wine Country Auction is also the only opportunity to taste and purchase the 2009 collaborative Zinfandel blend. Directly following is the marquee Grand Tasting where attendees will enjoy vast selections of Zinfandel and Zinfandel blends from more than 40 Paso Robles producers.

Tickets -- All Zinfandel Festival tasting ticket packages include unlimited wine tasting and a commemorative glass made by Riedel.

•RESERVE - $120 - Friday RESERVE event - 4 - 6 p.m.; Saturday Wine Country Auction - 4:30 - 7 p.m.; Saturday Grand Tasting 7 - 9:30 p.m. - Advance purchase only
•Wine Country Auction - $85 - Saturday Wine Country Auction - 4:30 - 7 p.m.; Saturday Grand Tasting 7 - 9:30 p.m.
•Grand Tasting - $60 - Saturday Grand Tasting 7 - 9:30 p.m.

Tickets may be purchased online at A limited amount of Wine Country Auction and Grand Tasting tickets will be available at the door, provided they are not sold out. All tickets are limited, and advance purchase is highly recommended. Must be 21 and older; photo identification verifying age will be required at time of entry. For more information about the 17th Annual Zinfandel Festival, local hotel accommodations and restaurants visit

The Paso Robles Wine Country Alliance represents wineries, growers and businesses in Paso Robles Wine Country. Centrally located between San Francisco and Los Angeles, along California's Central Coast, Paso Robles Wine Country is California's fastest growing wine region. It encompasses more than 26,000 vineyard acres and more than 200 wineries.
For more information, visit
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