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PRESS RELEASES: PASO ROBLES WINE COUNTRY ALLIANCE PRESS

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2008-07-30
Media Contact: Christopher Taranto
Phone: 805-239-8463

THE PERFECT CLOSE TO HOME GETAWAY IS IN PASO ROBLES WINE COUNTRY
Community Charm meets Epicurean Delight in this Authentic California Experience

Paso Robles, CA (July 30, 2008) - Paso Robles Wine Country is well situated for California travelers seeking a short distance destination that fulfills a long distance experience. The combination of premium wines, unique restaurants, and locally produced artisan food products commands Paso Robles as a cosmopolitan culinary destination. Californians enjoy the pursuit of the experience, which is best exemplified in the current trend for everything culinary. As pop-culture and media are enthralled with celebrity chefs, winemaker dinners and organically grown anything, the traveling public seek to feed their curiosity by visiting these places of origin. Paso Robles Wine Country's more or less "undiscovered" reputation offers visitors a unique and new perspective to an epicurean getaway with an authenticity that is truly Californian.

Paso Robles is the third largest and fastest growing wine region in California. More than 200 wineries dot the countryside amongst Paso Robles' 26,000 vineyard acres, offering the epicurean traveler an opportunity to discover the distinct and different wines of Paso Robles at every turn in the road. Complementing the wine road adventure are a number of artisanal food purveyors who - farm sustainable and organic produce of all varieties; produce award winning olive oil or create other microproducts unique to rural California. Farmers markets are everyday occurrences around Paso Robles Wine Country, making the freshest ingredients available for residents and visitors alike who wish to take home a taste of the region.

Paso Robles is conveniently located within a four hour or less / one tank of gas drive from such metropolises as the San Francisco Bay Area, Sacramento and Los Angeles. Cities including Bakersfield, Fresno, Stockton, Monterey and Santa Barbara are also within a four hour radius. A tank of gas can go quickly for some and when added up on a long haul road trip or calculated in addition to a plane flight and lodging; the price of one's vacation can grow exponentially. A shortened overnight trip is a welcome reprieve to exhausting all vacation funds on travel, leaving more dollars for the experience. In Paso Robles Wine Country this means an additional night out at an award winning restaurant or another case of wine for the home collection.

"I didn't realize how truly close Paso Robles was to us in Southern California," said Sanna Root, Huntington Beach resident. "My husband and I had planned to visit Hawaii, but with travel costs nickel and diming us, and the hassle, it was easier to get in the car and take a chance on something new."

The historic downtown of Paso Robles is a throw-back to early California, an often new experience for city dwellers. Lining the picturesque city square and throughout downtown are over 20 restaurants with all levels of dining - many utilizing locally produced and seasonal products that help showcase the local chef talent. Unique boutiques, including artisanal food shops and more than 10 winery tasting rooms are within an easy stroll of each other. Throughout the summer on Friday evenings "Music in the Park" provides a soundtrack to your downtown sojourn.

A trip to Paso Robles also expands beyond the culinary arts. Paso Robles' centralized location places travelers within close reach of such iconic state attractions as Morro Bay, Hearst Castle, and the rugged Big Sur coastline. A coastal excursion can turn a two-night stay in wine country into a three night stay on California's idyllic central coast. Local tour companies provide planned and customized tours to suit individual needs, reducing a traveler's in-destination driving to a minimum while visiting Paso Robles Wine Country.

The Paso Robles Wine Country Alliance invites you as a member of the media to consider Paso Robles Wine Country as it relates to stories about the summer and fall travel season. Research shows consumer interest in wine and food travel is growing, with more people seeking unique wine and food experiences. Current news confirms more travelers will seek shorter, close to home, and more frequent vacation experiences because of current economic times and gas prices.

Fast Facts
•1.2 million Visitors come to Paso Robles Wine Country and the greater San Luis Obispo County region
•Visitors spend $113 million in expenditures during their visits to Paso Robles Wine Country and the greater San Luis Obispo County region
•More than 200 wineries exist in the Paso Robles American Viticultural Area (AVA) with more than half operating tasting rooms open to the public.
•There are over 1,250 hotel rooms in Paso Robles that range from quaint bed & breakfast inns to luxurious full service hotels.
•There are a number of current or upcoming events in Paso Robles Wine Country this summer and fall.
o California Mid State Fair (July 23- August 3)
o Olive Festival (August 23)
o Taste of Downtown/Arte de Tiza (September 20)
o Firestone Walker's Oaktoberfest (September 27)
o Pioneer Day (October 11)
o Harvest Wine Weekend (October 17 - 19)

The Paso Robles Wine Country Alliance represents wineries, growers and businesses in Paso Robles Wine Country. Centrally located between San Francisco and Los Angeles, along California's Central Coast, Paso Robles Wine Country is California's fastest growing wine region. It encompasses more than 26,000 vineyard acres and more than 200 wineries.
For more information visit
www.pasowine.com

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