MEMBER PRESS: PASO ROBLES WINE COUNTRY ALLIANCE MEMBER PRESS
Media Contact: Lee Stipp
WINESPACE-SOCIAL NETWORKING MEETS THE VINEYARD
WineSpace - Social Networking meets the Vineyard
Donati Family Vineyard has launched the first winery specific social network to enhance communication with their customers and wine club members.
Templeton,CA - May 20, 2008-Donati Family Vineyard is leading the way with viral marketing in the wine industry by implementing a full featured, Web 2.0, online community for their customers and wine club members.
Donati Family Vineyard Winespace offers members the following benefits:
-Learn and enjoy wine within a like-minded community
-Interact directly with the winemaking team through blogs and online forums
-Receive insider info on special offers, upcoming events and breaking news
-Customize your personal WineSpace and socialize with your friends
-Exciting on-line events such as video casts and on-line wine tasting
People joining the online wine community automatically receive a customizable profile page and will be able to message each other and participate in online discussions. Members can invite their friends and make new friends to share information about wine. Most importantly they can write their own blogs and forum discussions and upload content such as podcasts, photos, and videos.
"Web 2.0 is a technology trend for information sharing and social networking that is an emerging innovation within the wine industry," says Matt Donati, Vineyard Manager. "Our new web-based community will allow us to reach more consumers across the US and to communicate with them more effectively".
Proprietor Ron Donati, "Web 2.0 allows us to interact with ourcustomers in a fashion that was not possible before. Itâ€™s all very exciting, and will be fascinating to watch as it develops over time," says proprietor Ron Donati.
About Donati Family Vineyard:
The Donatis came to Paicines, in California's Central Coast, in 1998 when they purchased land that would soon become home to Matt Donati and his family. Since then, Matt and his father Ron, engaged in planting the family vineyard and planning their state-of-the-art winery.The Donati Family Estate Vineyard site enjoys a variety of soils from limestone to decomposed granite to clay loam and access to the cooling ocean breezes of the Monterey Bay. Like much of southern Napa, Sonoma, and Monterey counties, Paicines has long warm days followed by cool nights. Primary efforts are directed at sustainable farming, allowing for natural predators and reduced use of pesticides to provide a clean, hospitable environment for vine growth and fruit maturation. With active personnel regularly hand-tending each and every vine, the family has learned that effective and efficient sustainable practices can indeed make a significant difference in both the local environment and in the ultimate grape and wine quality. Donati Family Vineyard not only has selected a unique and superior site for its vineyard plantings, but also has done an extraordinary job of identifying those clones and blocks that are capable of developing into stellar wines in the cellar.