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WINE COUNTRY PRESS: PASO ROBLES WINE COUNTRY ALLIANCE PRESS

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2007-09-13
Media Contact: Christopher Taranto
Phone: 805-239-8463
Website: http://

PASO ROBLES WINE COUNTRY OPENS ITS EXCLUSIVE CLUB TO NEW MEMBERS
The Cluster Ambassador Program Gives Enthusiasts the

Paso Robles, CA (September 13, 2007) –The most exclusive club in Paso Robles Wine Country is now taking on new members. The Cluster is the Paso Robles Wine Country Alliance’s premier ambassador program, limited to 200 enthusiasts of Paso Robles wines. The program offers a unique array of benefits, most notably discount advance tickets to the region’s two marquee events – Paso Robles Wine Festival and Paso Robles Zinfandel Festival. Also included are quarterly newsletters with industry insider information, member expedited entry to festivals, invitation to select industry only celebrations, and many other exclusive perks to membership.

In recognition of September being California Wine Month, registration for The Cluster will be available throughout the month. The Cluster is limited to 200 people total, with founding members given the first opportunity to renew before their places can be filled. Annual membership in The Cluster is $100. Registration begins on September 14, 2007 and is available by visiting www.pasowine.com.

Ambassadorship is another key component to membership in The Cluster. "Wine enthusiasts tend to have pride in their discoveries of premium wines and enjoy sharing their adventures," said Stacie Jacob, Executive Director of the Paso Robles Wine Country Alliance. "Through membership in The Cluster, we empower those passionate people with the tools to encourage their favorite restaurants and retail outlets in expanding the Paso Robles brands carried."

Membership benefits include:
• Quarterly email newsletters with insider information and special offers from Paso Robles Wine Country members.

• Discount advance tickets to Paso Robles Wine Country events
o Paso Robles Zinfandel Festival, March 15, 2008
o Paso Robles Wine Festival, May 17, 2008
 Also included is a Cluster hospitality tent at the festival.

• Expedited entry to Paso Robles Wine Country events

• Invitation to the Paso Robles Wine Country Alliance annual member barbeque

• Fashionable Cluster collared shirt

• The Official Paso Robles Ambassador Kit:
o Background packet with information about Paso Robles wine country
o Personalized Cluster business cards that can be shared with friends, family, restaurants, and retailers
o Paso Robles Wine Country collateral
o Information on how to be a Paso Robles Wine Country Ambassador when visiting restaurants and retail shops.

Registration for The Cluster can be found on the Paso Robles Wine Country Alliance website www.pasowine.com or by calling 800-549-WINE.

The Paso Robles Wine Country Alliance, represents wineries, growers and businesses in Paso Robles Wine Country. Centrally located between San Francisco and Los Angeles, along California’s Central Coast, Paso Robles Wine Country is California’s fastest growing wine region. It encompasses more than 26,000 vineyard acres and more than 170 wineries. For more information, visit www.pasowine.com.

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