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WINE COUNTRY PRESS: PASO ROBLES WINE COUNTRY ALLIANCE PRESS

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2007-02-15
Media Contact: Heather Freeman
Phone: (800) 987-9806
Website: http://

PASO ROBLES WINEMAKERS HOST WASHINGTON, D.C. TASTING MARCH 27 AT JURYS WASHINGTON HOTEL

The Paso Robles Wine Country Alliance 2007 Grand Tasting Tour visits Washington, D.C. on Tuesday, March 27 and more than 30 wineries will showcase wines from the Paso Robles American Viticulture Area (AVA) at Jurys Washington Hotel with events scheduled throughout the day allowing wine trade, media and consumers to taste the distinct differences of wines from Paso Robles, located along California’s beautiful Central Coast.

"Washington is an exciting market for Paso Robles to continue developing given that the nation’s capital is one of the top travel destinations in the world," said Stacie Jacob, executive director of the Paso Robles Wine Country Alliance. "As one of the leading wine regions in California, it’s important for Paso Robles to educate Washington’s retailers and consumers about the region’s impressive offerings."

All interested wine professionals and enthusiasts are invited to discover the growing Paso Robles wine region and meet the winemakers and principles who will be on site in Washington, D.C. on Tuesday, March 27. Jurys Washington Hotel is located at 1500 New Hampshire Avenue N.W. Washington consumers can purchase tickets by visiting www.pasowine.com.

The Paso Robles Wine Country Alliance:
The Paso Robles Wine Country Alliance (PRWCA), represents wineries, growers and businesses in Paso Robles Wine Country. Centrally located between San Francisco and Los Angeles, along California’s Central Coast, Paso Robles Wine Country is California’s fastest growing wine region. It encompasses more than 26,000 vineyard acres and more than 170 wineries. With a greater day-to-night temperature swing than any other appellation in California, Paso Robles is an optimal area for producing more than 40 wine varieties. For more information, visit www.pasowine.com.

SCHEDULE OF EVENTS:

WINE PROFESSIONAL EVENTS
Press and Trade must RSVP in advance by sending an e-mail to RSVP@heatherfreeman.com or calling (800) 987-9806. Credentials may be required.

Technical Seminar for Trade and Media Exclusively: 1 – 2 p.m. (Westbury Ballroom) Limited Seating,
Reservations Required
Hear from a panel of Paso Robles winemakers and learn how the region is well suited for producing premium wines during this technical seminar. Taste wines produced from the region’s diverse soils combined with warm days and cool nights, making the Paso Robles AVA optimal for growing more than 40 wine varieties.

Walk-Around Tasting For Trade and Media Exclusively: 2 – 5 p.m. (Doyle Ballroom)
Meet the producers of more than 30 wineries featuring more than 150 wines from the growing Paso Robles AVA and taste what makes the region’s wines distinct and different. Wineries are looking to find distributors and educate key accounts to grow market share in Washington, D.C. for Paso Robles wines.

CONSUMER WINE ENTHUSIAST EVENT
Consumer (Open to the Public) Walk-Around Wine and Food Tasting: 6 – 8 p.m. (Doyle Ballroom)
Local residents have the opportunity to experience Paso Robles Wine Country. Meet the producers and taste wines from more than 30 Paso Robles wineries while sampling an array of foods. Purchase your $45 ticket in advance at www.pasowine.com.

The 2007 Grand Tasting Tour continues – Boston, March 29 and Seattle, June 5. Go to www.pasowine.com for specifics on the tour.


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