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WINE COUNTRY PRESS: PASO ROBLES WINE COUNTRY ALLIANCE PRESS

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2007-02-01
Media Contact: Christopher Taranto
Phone: 805-239-8463
Website: http://

PASO ROBLES WINE FESTIVAL CELEBRATES ITS 25TH ANNIVERSARY WITH SILVER PASS
Tickets on Sale Now

Paso Robles, CA – The annual Paso Robles Wine Festival will celebrate its 25th Anniversary on Saturday, May 19, 2007. In recognition of this 25-year-old wine tasting celebration, the Paso Robles Wine Country Alliance is opening the doors one hour early to those who purchase a Silver Pass. The new limited Silver Pass admission is $75.00 and allows wine enthusiasts the opportunity to experience one of the largest outdoor wine tasting festivals in California, a full hour before general admission ($50). Silver Pass tickets are available for advance purchase only and are now available on line at www.pasowine.com.

"We see this as an added value for fans of Paso Robles Wine Country to sample an array of their favorite brands before the whole event," states Stacie Jacob, Wine Country Alliance Executive Director. "The Silver Pass also lends itself to the new format of the Festival that we introduced in 2006. Silver Pass visitors are able to enjoy the designated tasting area with exclusivity and visit each tasting booth with relative ease."

Admission to the Paso Robles Wine Festival provides unlimited tasting within a designated tasting area where over 90 producers sample their wines. This year the entire Paso Robles Downtown City Park will be enclosed, which provides all paid admission the complete use of the park as well as a secluded picnic area. Wine country fare can be purchased and enjoyed in a secluded picnic area as well as outside the gates of the festival.

The Paso Robles Wine Festival is traditionally held the third weekend in May at Paso Robles’ Downtown City Park. Three ticket options are available for 2007: $75 for the Silver Pass, hours of enjoyment are 1– 5 p.m. A $50 Tasting Ticket package includes unlimited wine tasting from 2 – 5 p.m., as well as a commemorative Riedel tasting glass. A $15 Designated Driver/Children’s ticket includes four free non-alcoholic beverages, a commemorative beverage container and entry to the event area. Tickets may be purchased online at pasowine.com or by phone at 800.549.WINE. Photo identification verifying age will be required at the time of entry. All tickets are limited and advance purchase is highly recommended.

Free all day parking will be available at the Paso Robles Event Center, with shuttles operating to and from the event site. Downtown merchants are developing independent and collective promotions for the month of May and are at the ready to welcome Wine Festival enthusiasts.

For more information and to purchase tickets, visit www.pasowine.com.

Paso Robles Wine Festival Events
Friday, May 18 – Sunday, May 20, 2007
• Winery Activities throughout Paso Robles Wine Country, Friday, May 18, through Sunday, May 20, times vary
More than 90 area wineries will host special activities during the Wine Festival Weekend. Visit pasowine.com or pick up an event brochure at Paso Robles tasting rooms for more information.
• Wine Festival Golf Tournament, Friday, May 18, 2007, at Hunter Ranch Golf Course
Check-in and registration begins at 7:30 a.m., with a shotgun start at 8:30 a.m. Call 800.549.WINE to purchase tickets.
• Trade and Media Tasting, Saturday, May 19, 1 to 2 p.m.
Credentials required. Limited availability. Email ctaranto@pasowine.com for more information.
• Paso Robles Wine Festival, Saturday, May 19, 2007, 1 to 5 p.m. at the Downtown Paso Robles City Park
More than 90 Paso Robles wineries will be on hand to pour during this unlimited wine tasting event. Tickets: $75 for Silver Pass; $50 for general admission; $15 for designated drivers and children (includes four free non-alcoholic beverages and commemorative beverage container).

The Paso Robles Wine Country Alliance, represents wineries, growers and businesses in Paso Robles Wine Country. Centrally located between San Francisco and Los Angeles, along California’s Central Coast, Paso Robles Wine Country is California’s fastest growing wine region. It encompasses more than 26,000 vineyard acres and more than 170 wineries.
For more information, visit www.pasowine.com


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