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WINE COUNTRY PRESS: PASO ROBLES WINE COUNTRY ALLIANCE PRESS

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2006-12-21
Media Contact: Elizabeth Wallace
Phone: 813-251-4242
Website: http://

PASO ROBLES WINEMAKERS HOST TAMPA BAY TASTING ON FEBRUARY 15
Event at the Tampa Bay Performing Art Center benefits The Centre for Women in Tampa

The Paso Robles Wine Country Alliance 2007 Grand Tasting Tour visits Tampa, on Thursday, Feb. 15. More than 30 wineries will showcase wines from the Paso Robles American Viticulture Area (AVA) at the Tampa Bay Performing Arts Center with events scheduled throughout the day allowing wine trade, media and consumers to taste the distinct differences of wines from Paso Robles, located along California’s beautiful Central Coast.

"Tampa Bay is an exciting market for Paso Robles to continue developing given that Florida is the second greatest wine-consumption state and one of the top travel destinations in the world," said Stacie Jacob, executive director of the Paso Robles Wine Country Alliance. "As one of the leading wine regions in California, it’s important for Paso Robles to educate Tampa Bay retailers and consumers about the region’s impressive offerings."

All interested wine professionals and enthusiasts are invited to discover the growing Paso Robles wine region and meet the winemakers and principles who will be on site in Tampa on Thursday, Feb.15. The Tampa Bay Performing Arts Center is located at 1010 North W.C. MacInnes Place; Tampa, FL 33602. Tampa Bay consumers can purchase tickets by visiting www.pasowine.com.

The Paso Robles Wine Country Alliance:
The Paso Robles Wine Country Alliance (PRWCA), represents wineries, growers and businesses in Paso Robles Wine Country. Centrally located between San Francisco and Los Angeles, along California’s Central Coast, Paso Robles Wine Country is California’s fastest growing wine region. It encompasses more than 26,000 vineyard acres and more than 170 wineries. With a greater day-to-night temperature swing than any other appellation in California, Paso Robles is an optimal area for producing more than 40 wine varieties. For more information, visit www.pasowine.com.

SCHEDULE OF EVENTS:

WINE PROFESSIONAL EVENTS
Press and Trade must RSVP in advance by sending an e-mail to tampa@pasowine.com or calling
(813) 251-4242 ext. 233. Credentials may be required.

Technical Seminar: 1 – 2 p.m. (Maestro’s) Limited Seating, Reservations Required
Hear from a panel of Paso Robles winemakers and learn how the region is well suited for producing premium wines during this technical seminar. Taste wines produced from the region’s diverse soils combined with warm days and cool nights, making the Paso Robles AVA optimal for growing more than 40 wine varieties.

Walk-Around Tasting: 2 – 5 p.m. (Ferguson Hall Lobby)
Meet the producers of more than 30 wineries featuring more than 150 wines from the growing Paso Robles AVA and taste what makes the region’s wines distinct and different. Wineries are looking to find distributors and educate key accounts to grow market share in Tampa Bay for Paso Robles wines.

WINE ENTHUSIAST EVENTS
Consumer Walk-Around Wine and Food Tasting: 6 – 8 p.m. (Ferguson Hall Lobby)
Local residents have the opportunity to experience Paso Robles Wine Country. Meet the producers and taste wines from more than 30 Paso Robles wineries while sampling an array of foods. A portion of the proceeds will benefit The Centre for Women, which provides hope, knowledge and peace of mind through services that promote independence and strengthen the community. Purchase your $40 ticket in advance at www.pasowine.com.

The 2007 Grand Tasting Tour continues – Washington D.C., March 27 and Boston, March 29. Go to www.pasowine.com for specifics on the tour.


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