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PRESS RELEASES: PASO ROBLES WINE COUNTRY ALLIANCE PRESS

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2006-10-19
Media Contact: Stacie Jacob
Phone: 805-239-8463
Fax: 805-237-6439
Website: http://www.pasowine.com

ECONOMIC VITALITY CORPORATION AND PASO ROBLES WINE COUNTRY ALLIANCE PARTNER
to Commission Economic Impact Study of Wine and Wine Grapes

SAN LUIS OBISPO, CA October 19, 2006 — The Economic Vitality Corporation (EVC) of San Luis Obispo County and Paso Robles Wine Country Alliance are partnering to commission an economic impact study of wine and wine grapes countywide. The goal is to measure the contribution of the wine and wine grape industries and create a model for studying other leading industries in San Luis Obispo County.

The EVC and Wine Country Alliance have retained MKF Research, the wine industry’s leading research firm based in St. Helena, California to complete the project, which will measure a variety of areas – total employment, retail value of wine produced, growth rate of sales, wine-related tourism expenditures, taxes generated, the total size and value of the crop, and other areas relevant our local wine industry. Data collection begins in October and results are anticipated to be released in February 2007. "The wine and wine grape industry study is a first step in creating a long-term economic strategy for the region," said Michael Manchak, EVC President & CEO. "It makes sense to start with the county’s largest value-added agricultural crop that has so many allied industries associated with the final product."

The EVC is identifying key industries for conducting economic impact studies and plans to use the information for developing a county-wide economic strategy. Industry sectors that are key to our local economy will be components in evaluating the economic health of the County’s economy and planning its future.

"Creating a benchmark for the wine and wine grape industry is important to demonstrate how the growth of wine supports the economic health of the county," said Stacie Jacob, executive director of the Wine Alliance. "The partnership with the EVC demonstrates the countywide support for the industry and its future economic outlook." Funding for the study comes from public business and private sectors across the county. Sponsors for the product include — Paso Robles Wine Country Alliance, Pacific Gas & Electric, Edna Valley Vineyard, City of Paso Robles, The Gas Company, Mid-State Bank & Trust, Paragon Vineyard, City of San Luis Obispo, City of Atascadero, Talley Vineyard, County Supervisor Harry Ovitt, and County Supervisor Jim Patterson.

The Paso Robles Wine Country Alliance, represents wineries, growers and businesses in Paso Robles Wine Country. Centrally located between San Francisco and Los Angeles, along California’s Central Coast, Paso Robles Wine Country is California’s fastest growing wine region. It encompasses more than 26,000 vineyard acres and more than 170 wineries. For more information, visit www.pasowine.com

The Economic Vitality Corporation (EVC) provides business resources throughout San Luis Obispo County. As the countywide economic development organization, the EVC provides resources to help start, expand, and attract businesses. Resources include business loans, venture capital network, seminars, site selection service, business connections and more. The EVC stimulates the local economy by helping to create jobs and increase investment into the community. www.sloevc.org

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