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PRESS RELEASES: PASO ROBLES WINE COUNTRY ALLIANCE PRESS

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2006-08-31
Media Contact: Sarah Flickinger
Phone: 805.239.8463
Website: http://

NEW EVENT TO DEBUT DURING PASO ROBLES HARVEST WINE TOUR, OCTOBER 20-22
Regional Education Program for Wine Enthusiasts Will Enrich Wine Country Experience

PASO ROBLES, CA— Tickets are now on sale for SIP: Paso Robles, a new interactive seminar for wine enthusiasts presented by the Paso Robles Wine Country Alliance Friday, October 20, as part of the California wine region’s annual Harvest Wine Tour weekend, October 20 through 22. SIP stands for Studies in Place, and this interactive seminar and tasting is designed to educate wine enthusiasts about the distinct, different characteristics found in Paso Robles wines. During the days that follow, more than 30 area wineries will host additional educational activities in conjunction with SIP: Paso Robles, and more than 90 area wineries will ring in the 2006 harvest with Harvest Wine Tour events ranging from winemaker dinners and special barrel samplings to traditional grape stomps and sunset hayrides through the vineyards. Paso Robles Wine Country is centrally located between San Francisco and Los Angeles, along California’s central coast. Paso Robles is California’s third largest and fastest growing wine region, encompassing more than 26,000 vineyard acres and more than 170 wineries.

"As the Paso Robles AVA (American Viticulture Area) continues to grow, we’re seeing more and more of what makes wine country a special place to visit—more wineries, more vineyards and more fans of the region," said Stacie Jacob, Executive Director of the Paso Robles Wine Country Alliance. "We’ve added SIP: Paso Robles to present a regional overview for everyone coming in to experience the harvest."

Led by leaders in the Paso Robles wine industry, including top viticulturalists and winemakers, at the onset of the Harvest Wine Tour weekend SIP: Paso Robles will provide participants an overview of growing wine grapes and making wine, and acquaint enthusiasts with four key wine varieties from Paso Robles—Viognier, Cabernet Sauvignon, Syrah and Zinfandel—following their production from vine to wine. A guided tasting, question-and-answer session and walk around varietal tasting, where attendees can discuss the information and wines with producers, complete the morning seminar. SIP: Paso Robles will begin at 10 a.m. Friday, October 20 at the Paso Robles Inn ballroom in Paso Robles, CA. Cost per person to attend is $50, with limited space available.

"The 2006 harvest is shaping up to be another quality vintage for Paso Robles," said Jacob. "The Harvest Wine Tour is a great way for enthusiasts to experience crush, visit Paso Robles Wine Country during one of the most picturesque times of the year and stock their cellars for those upcoming holiday parties."

Auxiliary educational activities will be available throughout the remainder of the weekend at more than 30 Paso Robles wineries. Courses include wine blending lessons, vineyard to glass guided tours, food pairing and cooking classes, and much more.

"We think this format is going to be well received as wine enthusiasts have requested more ways to learn about wine," said Jacob. "The seminar and tasting will be intimate and interactive, and timing it to coincide with the Harvest Wine Tour weekend offers visitors an overview of the entire Paso Robles region to supplement their tasting experiences."

More than 90 Paso Robles wineries will host Harvest Wine Tour activities throughout the October 20 through 21 weekend, including vineyard and winery tours, special barrel, vertical and prerelease sampling, open houses with appetizers, barbecues and games, and winemaker dinners. Times, locations and costs for activities vary; many are offered at no charge. A complete list of weekend activities and more information about the Paso Robles Harvest Wine Tour and SIP: Paso Robles can be found online at pasowine.com or by calling the Paso Robles Wine Country Alliance at 800.549.WINE.

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