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WINE COUNTRY PRESS: PASO ROBLES WINE COUNTRY ALLIANCE PRESS

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2006-03-30
Media Contact: Stacie Jacob
Phone: 805.239.8463 x 202
Website: http://

PASO ROBLES WINE FESTIVAL ANNOUNCES NEW FEATURES IN 2006, TICKETS ON SALE
Tickets now available for California’s largest outdoor wine tasting with new, improved format

PASO ROBLES, CA – Tickets are now available for the 2006 Paso Robles Wine Festival, which will take place Saturday, May 20, 2006, from 1 to 5 p.m. at the downtown city park in Paso Robles, California. The tasting features more than 70 wineries, making it the largest outdoor tasting in California, and is the marquee event during three days of special Paso Robles Wine Country festivities at more than 90 area wineries. Centrally located midway between San Francisco and Los Angeles on California’s scenic central coast, Paso Robles Wine Country is the state’s third-largest and fastest growing wine region.

Paso Robles Wine Festival activities will begin Friday, May 19, when area wineries begin hosting on-site activities including winemaker dinners, special barrel tastings, tours, seminars and more. These activities will continue Saturday and Sunday throughout the region, and offer wine enthusiasts a chance to discover the distinct, different characteristics of Paso Robles wines while meeting the winemakers who created them.

Also on Friday, the annual Wine Festival Golf Tournament, benefiting the American Viticulture Foundation, will take place at Hunter Ranch Golf Course, with check in beginning at 7:30 a.m.

The main event takes place on Saturday, May 20, 2006, from 1 to 5 p.m. at the downtown city park, where thousands of wine enthusiasts will gather for an unlimited tasting of wines from more than 70 Paso Robles wineries during the Paso Robles Wine Festival. Event organizers have announced a number of changes for 2006, designed to enhance consumers’ experience at the festival.

"The downtown city park is where the Paso Robles community gathers," said Stacie Jacob, executive director of the Paso Robles Wine Country Alliance. "During the wine festival we get to invite all of our friends in the wine enthusiast community to come and share a day of celebrating the great wines of Paso Robles."

Changes for the 2006 Paso Robles Wine Festival include the advent of a designated tasting area, a new separate picnic area, commemorative Riedel glassware and a host of high end food vendors. The new designated tasting area allows visitors to enjoy unlimited wine tasting from 1 to 5 p.m. while listening to live music from two stages (one within the tasting area, one in the exterior picnic area). Only ticketed tasters will be allowed in the cordoned off area, which will cover about two thirds of the city park, making movement from each winery to winery booth easier.

Two ticket options are available for the Saturday afternoon tasting. A $50 Tasting Ticket package includes unlimited wine tasting from 1 to 5 p.m., as well as a commemorative Riedel tasting glass. A $15 Designated Driver ticket includes four free non-alcoholic beverages, a commemorative beverage container and entry to the tasting area for guests 18 and older. Tickets may be purchased online at pasowine.com or by phone at 800.549.WINE. Photo identification verifying age will be required at the time of entry.

Complete event details, including what’s new for 2006 can be found at pasowine.com.

Paso Robles Wine Festival Events
• Winery Activities throughout Paso Robles Wine Country, Friday, May 19, through Sunday, May 21, times vary
More than 90 area wineries will host special activities during the Wine Festival Weekend. Visit pasowine.com or pick up an event brochure at Paso Robles tasting rooms for more information.
• Wine Festival Golf Tournament, Friday, May 19, 2006, at Hunter Ranch Golf Course
Check-in and registration begins at 7:30 a.m., with a shotgun start at 8:30 a.m.
Call 800.549.WINE to purchase tickets.
• Media Seminar and tasting, Saturday, May 20, 9:30 a.m. to 1 p.m.
Credentials required. Limited availability. Email info@pasowine.com for more information.
• Paso Robles Wine Festival, Saturday, May 20, 2006, 1 to 5 p.m. at the downtown
Paso Robles city park
More than 70 Paso Robles wineries will be on hand to pour during this unlimited wine tasting event. Tickets: $50 for tasting and commemorative glass; $15 for designated drivers (includes four free non-alcoholic beverages and commemorative beverage container).

The Paso Robles Wine Country Alliance (PRWCA), represents wineries, growers and businesses in Paso Robles Wine Country. Centrally located between San Francisco and Los Angeles, along California’s Central Coast, Paso Robles Wine Country is California’s fastest growing wine region. It encompasses more than 26,000 vineyard acres and more than 170 wineries.
For more information, visit www.pasowine.com
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