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WINE COUNTRY PRESS: PASO ROBLES WINE COUNTRY ALLIANCE PRESS

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2006-02-07
Media Contact: Sarah Flickinger
Phone: 805-239-8463 ext.207
Website: http://www.pasowine.com

2006 PASO ROBLES ZINFANDEL FESTIVAL ANNOUNCES EVENT BENEFICIARIES
Event proceeds to fund mobile health services and education for vineyard worker populations

Proceeds from the 2006 Paso Robles Zinfandel Festival will be used to fund three Mobile Health Days for the vineyard worker populations of San Luis Obispo County in April 2006. Funds are raised through live and silent auctions held during the Zinfandel Festival marquee event at the California Mid-State Fairgrounds on Saturday, March 18. Festival organizers committed to use the funds to support health and education programs for vineyard workers and their families. A portion of proceeds will also be donated to the Paso Robles City Library Foundation to fund an after-school program for Spanish-speaking students.

"We've made a commitment to support the people who make our business possible," said Zinfandel Festival Committee Chair Doug Beckett. "These two programs were selected for 2006, but the committee agrees that everything we do for future years should also support this population. They are instrumental to all that we do in the wine industry. We recognize and appreciate their commitment to us, and the wineries of Paso Robles want to do all that we can to support them this year and in future years."

A portion of the proceeds will be used to fund a series of Mobile Health Days in April, 2006. Mee Health Systems is a diverse healthcare organization anchored by a non-profit community hospital in King City. From its roots in the 1940s as a small, rural healthcare provider, the organization has grown into a multi-dimensional system including community programs and family health clinics, the newest of which opened in Paso Robles in October, 2005. To serve the agricultural workers in its communities, Mee Health Systems operates a Mobile Health Unit which brings care directly to those who may find it challenging to access the services they need due to language, transportation or other issues. Mobile Health Days 2006 will bring the Mobile Health Unit to three field locations in the Paso Robles area.

"The mobile health unit has been well-received by remote agricultural communities throughout the Salinas Valley," said Mee Memorial Communications Manager Cathy Enns. "We are thankful that the Paso Robles Zinfandel Festival Committee is dedicated to bringing these services to Paso Robles residents who might not otherwise receive this level of health care."

2006 marks the 14th year of the Paso Robles Zinfandel Festival, slated for March 17 through 19. A marquee event, with two parts, will be held at the California Mid-State Fairgrounds the evening of Saturday, March 18. The first portion is a live auction with hors d’oeuvres and tasting of the annual commemorative Zinfandel blend, created with wines from many Paso Robles producers, from 5 to 7 p.m. Directly following is a Zinfandel Grand Tasting and silent auction, with more than 40 Paso Robles wineries pouring their best Zinfandels. Tickets and more information are available through the Paso Robles Wine Country Alliance, 805.239.8463 or pasowine.com.

The Paso Robles Wine Country Alliance (PRWCA), represents wineries, growers and businesses in Paso Robles Wine Country. Centrally located between San Francisco and Los Angeles, along California’s Central Coast, Paso Robles Wine Country is California’s fastest growing wine region. It encompasses more than 26,000 vineyard acres and 100 wineries. With a greater day-to-night temperature swing than any other appellation in California, Paso Robles is an optimal area for producing more than 25 wine varieties. For more information, visit www.pasowine.com.

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