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WINE COUNTRY PRESS: PASO ROBLES WINE COUNTRY ALLIANCE PRESS

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2006-01-18
Media Contact: Sarah Flickinger
Phone: 805-239-8463
Fax: 805-237-6439
Website: http://www.pasowine.com

PASO ROBLES GRAND TASTING TOUR MAKES FIRST STOP IN ATLANTA
February 1 event at Fox Theatre targets trade, media and consumers; also features live casting call

Paso Robles wineries hit the national marketing circuit with a 2006 Grand Tasting Tour, which will make its first stop in Atlanta on Wednesday, February 1. Twenty-five wineries will showcase wines from the Paso Robles American Viticulture Area (AVA) at the Fox Theatre, with events scheduled throughout the day for wine trade, media and consumers to taste the distinct differences of wines from Paso Robles, located along California’s Central Coast.

"Atlanta is a key market for the Paso Robles wine industry," said Stacie Jacob, executive director of the Paso Robles Wine Country Alliance. "We are excited to kick-off our 2006 marketing tour here and introduce the wine trade and consumers to our growing region."

All interested wine professionals and enthusiasts are invited to discover the growing Paso Robles wine region and meet the producers who will be on site in Atlanta February 1. Join us at the Fox Theatre in the Salon Room—660 Peachtree Street Northeast; Atlanta, GA 30308—or go to www.foxtheatre.org for driving directions – for these activities. Please go to www.pasowine.com to RSVP or purchase tickets.

WINE PROFESSIONAL EVENTS
Please RSVP in advance to Atlanta@pasowine.com or to Maizie Hale Public Relations at
404-261-7080. Credentials may be required.
Seminar – 1-2 p.m. – Limited Seating, RSVP in advance
Hear from a panel of Paso Robles winemakers from Eberle, EOS and Justin Vineyards & Winery, and learn how the region is well suited for producing premium wines with a guided tasting. Taste wines produced from the region’s diverse soils combined with warm days and cool nights, which make the Paso Robles AVA optimal for growing more than 40 wine varieties.

Walk-Around Tasting – 2-5 p.m.
Join us to meet the producers of 25 wineries featuring more than 100 wines from the growing Paso Robles AVA to taste what makes the region’s wines distinct and different. Wineries are looking to find distributors and educate key accounts to grow market share in Atlanta for Paso Robles wines.

WINE ENTHUSIAST EVENTS
Walk-Around Wine and Food Tasting - 5:30 – 7:30 p.m.
This is your chance to experience Paso Robles Wine Country in downtown Atlanta. Meet the producers and taste wines from 25 Paso Robles wineries while sampling an array of foods from Affairs to Remember Catering. Purchase your $40 ticket at www.pasowine.com in advance, limited availability.

New Winemaker Reality TV Show Casting Call – 5:30 – 7:30 p.m.
As you enjoy the wine tasting you may also view the casting call of a new winemaker reality TV series for PBS—The Winemakers—to be filmed in Paso Robles Wine Country during fall 2006. The producers will be on site interviewing potential candidates who are interested in becoming a cast member on this new reality TV show. If you are interested in becoming a candidate please contact Doc City Productions at casting@doccitytv.com.

Wineries participating in the Atlanta stop of the 2006 Paso Robles Grand Tasting include: Adelaida Cellars, Anglim Winery, Cass Winery, Chumeia Vineyards, Clautiere Vineyard, Eagle Castle Winery, Eberly Winery, EOS Estate Winery, Four Vines Winery, J. Lohr Vineyards & Wines, Jack Creek Cellars, Justin Vineyards & Winery, L’Aventure Winery, Martin & Weyrich Winery, Midnight Cellars, Nadeau Family Vintners, Orchid Hill Vineyard, Opolo Vineyards, Peachy Canyon Winery, Robert Hall Winery, Tablas Creek Vineyard, Treana, Victor Hugo Winery, Vina Robles, and Zenaida Cellars.

The 2006 Grand Tasting Tour continues – March 6 – Dallas; March 8 – Austin; April 25 – New York City; and May 2 – San Francisco. Go to www.pasowine.com for specifics on each market visit.

The Paso Robles Wine Country Alliance (PRWCA), represents wineries, growers and businesses in Paso Robles Wine Country. Centrally located between San Francisco and Los Angeles, along California’s Central Coast, Paso Robles Wine Country is California’s fastest growing wine region. It encompasses more than 25,000 vineyard acres and nearly 100 wineries. With a greater day-to-night temperature swing than any other appellation in California, Paso Robles is an optimal area for producing more than 40 wine varieties. For more information, visit www.pasowine.com.
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