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Media Contact: Stacie Jacob
Phone: 805-239-8463
Fax: 805-237-5439

Goal of $100,000 is Set

Paso Robles wineries and wine growers are responding with fundraising efforts to begin this Labor Day weekend to the massive need of their friends and business associates in New Orleans, and all along the Gulf Coast, whose lives have been dramatically altered by Hurricane Katrina.

The goal is to raise $100,000 dollars, or more, for relief efforts in the devastated region. The Paso Robles wine community invites their visitors, neighbors and customers to be a part of the many fundraising efforts beginning this holiday weekend.

As the scope of the disaster became evident, wineries and wine growers responded enthusiastically to the call for help. Beginning this weekend many wineries are contributing tasting fees, percentages of their sales and, in some cases, every dollar they make on days they have designated. Others industry members are opting for direct contributions.

The industry fundraising continues throughout the harvest season. The Paso Robles Wine Country Quality Alliance encourages its producers to contribute $2 per every one-thousand dollar of their revenues to the effort, as well. This is the exact match of the formula used for the statewide Pierce’s Disease assessment, recently renewed.

The public and press will be able to quickly identify participating wineries by visiting A complete list is expected by Friday afternoon. Those wishing to take part should contact individual wineries to find out what they are offering.

The Paso Robles Wine Country Alliance made New Orleans its first stop, March 9, on its "National Grand Tasting Tour" and the PRWCA members, more than 500 in all, have strong ties to the area. They, like so many people across the country, are worried about friends and business associates, many of whom they’ve been unable to reach.

The wine community is also working in conjunction with the Paso Robles Chamber of Commerce to solicit donations community wide. All contributions will be deposited into a special hurricane relief account and earmarked specifically by the PRWCA Board to make sure the money goes to an appropriate and cost effective organization.

The Paso Robles Wine Country Alliance (PRWCA), formerly Paso Robles Vintners and Growers Association (PRVGA) represents wineries, growers and businesses in Paso Robles Wine Country. Centrally located between San Francisco and Los Angeles, along California’s Central Coast, Paso Robles Wine Country is California’s fastest growing wine region. It encompasses more than 25,000 vineyard acres and nearly 100 wineries. With a greater day-to-night temperature swing than any other appellation in California, Paso Robles is an optimal area for producing more than 25 wine varieties. For more information, visit

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