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Media Contact: Stacie Jacob
Phone: 805-239-8463
Website: http://

Participants around country gearing up to study Paso wines “From Terroir to Taste”

This month Paso Robles Wine Country is gearing up for more than just the 2005 harvest, the region’s wine industry experts are getting ready to take wine enthusiasts from around the country back to school at Paso Robles Wine University September 9, 10 and 11. The consumer education program, sponsored by the Paso Robles Wine Country Alliance (PRWCA), is in its second year, and, despite expanded enrollment for 2005, is filling fast, with the intermediate-level 201 track already closed for enrollment.

The interactive University program, taught by local winemakers, grape growers and wine educators, is open to all wine enthusiasts interested in learning about what makes the Paso Robles American Viticulture Area (AVA) distinct and different. The event will be held in Paso Robles Wine Country and kick off at the Park Ballroom in the downtown community with registration followed by a wine and cheese reception on Friday. Saturday and Sunday "classrooms" will take place in the vineyards and throughout the wineries giving students the behind the scenes education of where Paso Robles’ premiere wines are produced.

"The Wine University is a one-of-a-kind opportunity to learn firsthand from the industry leaders here in Paso Robles," said Dennis Collins, event chairman and Vice Chairman of the PRWCA. "In this unique forum, winemakers, wine grape growers and wine educators share their intimate knowledge of the climate, soils and grape varieties grown in Paso Robles and how these key components are reflected in the region’s world-class wines."

The 2005 curriculum will take students through the winemaking process, starting with the soil where vines are planted and finishing with comparative tastings and an array of specialty courses, including glass styles and food pairing.

"There really isn’t another opportunity like this anywhere," said Stacie Jacob, Executive Director of the PRWCA. "We’re essentially opening our doors and saying ‘Come learn with us—learn about our region, see what makes us different, then take home your knowledge and share it.’ And we’re saying this right in the middle of harvest. That openness and desire to share the process with consumers is just one of the reasons this region is so special."

Paso Robles Wine University Schedule:

Friday, September 9 – 5:30 – 7:30 p.m. –Registration, wine reception and opening presentation at the Park Ballroom (1232 Park Street).

Saturday, September 10 – 8:30 a.m. – 7:30 p.m. – From Terroir to Taste — Viticulture overview at Paso Robles Inn Ballroom (1103 Spring Street) then students split into small groups
for vineyard and winery tours, lunch and wine tasting analysis to be held at winery sites, assigned at registration in Paso Robles Wine Country. Grand Tasting begins at 5:30 p.m. at Hunter Ranch Golf Course (4041 Hwy 46 East) featuring more than 50 wineries.

Sunday, September 11 –10 a.m. – Noon – Select a specialty course (food and wine pairings, harvest tour, comparative tastings, blending exercise, etc.)

Limited registration is still available. For full course descriptions, to purchase tickets for $300 per person and for more information, call the Paso Robles Wine Country Alliance at 800-549-9463, or go to

The Paso Robles Wine Country Alliance (PRWCA), formerly Paso Robles Vintners and Growers Association (PRVGA) represents wineries, growers and businesses in Paso Robles Wine Country. Centrally located between San Francisco and Los Angeles, along California’s Central Coast, Paso Robles Wine Country is California’s fastest growing wine region. It encompasses more than 25,000 vineyard acres and nearly 100 wineries. With a greater day-to-night temperature swing than any other
appellation in California, Paso Robles is an optimal area for producing more than 25 wine varieties. For more information, visit

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