WINE COUNTRY PRESS: PASO ROBLES WINE COUNTRY ALLIANCE PRESS
Media Contact: Christen Huff
THE PASO ROBLES VINTNERS AND GROWERS ANNOUNCES NEW EXECUTIVE DIRECTOR - STACIE JACOB
PASO ROBLES, CA, November 1, 2004 â€“ The Paso Robles Vintners and Growers Association (PRVGA) announces its new executive director, Stacie Jacob. Jacob, a communications professional, begins her tenure with the Paso Robles wine industry in December 2004. She will focus industry programs on creating greater awareness for the Paso Robles Wine Country. Jacob takes the lead role in Paso Robles after serving nearly four years as the public relations director for the Washington Wine Commission.
"Jacob brings with her experience of how generic programs work in creating greater regional awareness, said Dennis Collins, PRVGA vice chairman and owner of Big Red Vineyard. "She was instrumental in helping build awareness for Washington State wines in national and international markets and we look forward to utilizing that expertise for the growing Paso Robles wine region."
Throughout Jacobâ€™s tenure in the Washington wine industry she focused on communications and branding programs working alongside Washington Stateâ€™s vintners and wine grape growers. Jacob served as an industry spokesperson, developed regional and national communication programs and guided a variety of promotional programs.
"The Paso Robles Wine Country is an exciting area holding much promise for the future of the American wine industry," said Jacob, new PRVGA executive director. "As the region moves into its next phase of growth, raising the profile within the competitive California wine market and among national and international markets will be our focus."
The executive director, working with the PRVGA staff oversees a million dollar budget incorporating programs in member relations, marketing and public relations.
The Paso Robles Wine Country is located half way between Santa Barbara and Monterey on Californiaâ€™s Central Coast. With a greater day-to-night temperature swing than any other appellation in California, Paso Roblesâ€™ vines produce low yields, small clusters and high skin-to-juice ratios â€“ ideal for concentrated, yet balanced wines with intense varietal flavors. Paso Roblesâ€™ 90+ wineries offer world-class wines in every varietal, including Cabernet Sauvignon, Zinfandel, Petite Sarah, Syrah, Chardonnay, and RhÃ´ne Varietals. For more information, visit www.pasowine.com.
# # #