ECONOMIC IMPACT
Learn how the Paso Robles Wine Country impacts the state and local economy.
In 2007, the Paso Robles Wine Country Alliance and the Economic Vitality Corporation (EVC) of San Luis Obispo County commissioned the wine business consulting firm, MKF Research LLC, to prepare the region’s first ever study based on 2006 data. The completed study brought to light that the Paso Robles AVA and Greater San Luis Obispo County Wine and Wine Grape industries have an annual impact of $1.8 billion on the state and local economy.
Full Economic Impact of Wine Grapes and Wine In the
Paso Robles AVA and Greater San Luis Obispo County ($1.785 Billion)
| Paso Robles AVA + Greater San Luis Obispo Wine | Economic Impact |
| Full-time Equivalent Jobs | 8114 |
| Wages Paid | $241 million |
| Retail Value of Paso Robles AVA Wine | $657 million |
| Retail Value of Greater San Luis Obispo County Wine | $803 Million |
| Number of Bonded Wineries | 217 |
| Wine Produced (9 liter cases) | 3.2 million |
| Winegrape Bearing Acres | 29,000 |
| Value of Winegrape Crop | $151 million |
| Allied Industry Revenues | $51 million |
| Tourism Expenditures | $113 million |
| Winery Tourists Visits | 1.2 million |
| Charitable Contributions | $1.1 million |
Click on the documents below to learn more about the economic impact of wine and wine grapes in the Paso Robles AVA and Greater San Luis Obispo County economy. For more information or questions, please contact Christopher Taranto, Marketing Director at 805.239.8463 or ctaranto@pasowine.com.
 Economic Impact Summary Chart PDF (49 kb) |
Table 1 $1.8b breakdown PDF (49 kb) |
Executive Summary PDF (92 kb) |
To purchase a complete study, please visit www.sloevc.org.
