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In wine, location is the key ingredient. In fact, each bottle showcases an authentic characteristic of the soil, climate and temperature of the region, and the uniqueness of local growers and winemakers. When you pick a wine from Paso Robles, it means something to you. The words Paso Robles represent more than a name. They denote a specific wine growing place.

That’s why the Paso Robles Wine Country Alliance works diligently to preserve and protect the Paso Robles name as well as the names of wine regions around the world. When the location of wine true place of origin is misused, consumers are misled and the sanctity of all quality wine regions is undermined. As such, we began working proactively with other quality wine regions that are also concerned with their names being misused and want to eliminate consumer confusion.

In Paso Robles, the Paso Robles Wine Country Alliance joined the Declaration to Protect Wine Place and Origin. What started as a group of eight regions has now expanded to 20 signatories. Paso Robles is proud to join with Champagne, Jerez-Xérès-Sherry, Napa Valley, Oregon, Porto, Washington State, Walla Walla Valley, Willamette Valley, Chianti Classico, Sonoma County, Tokaj, Victoria, Western Australia, Long Island, Rioja, Bourgogne/Chablis, Santa Barbara County, Bordeaux and Barossa.

While we may be competitors in the global marketplace, we all agree that each region is unique and, as such, produces wines impossible to duplicate anywhere else. It’s really quite simple: location matters.  We urge you to join us in looking carefully at all wine labels and ensuring that you know where your wines come from.

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