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In 2007, Paso Robles signed onto the Declaration to Protect Wine Place & Origin which is a set of principles aimed at educating consumers about the importance of location to winemaking. The Declaration was first signed in Napa Valley on July 26, 2005. To view the Joint Declaration to Protect Wine Place & Origin, click here.

As signatories of the Declaration, we are committed to respecting the names of wine regions around the world. We will educate consumers that place matters.

Each bottle of Paso Robles wine showcases the unique characteristics of our region, influenced by our topography, temperature swings, calcareous soil, proximity to the Pacific Ocean, as well as our growers and winemakers.

In Paso Robles, we aren’t trying to be like any other wine region—WE ARE PROUDLY PASO!

For that reason, the Paso Robles Wine Country Alliance signed the Joint Declaration to Protect Wine Place Names & Origin, joining 19 world renowned wine regions, including: Champagne, Jerez-Xérès-Sherry, Napa Valley, Oregon, Porto, Washington State, Walla Walla Valley, Willamette Valley, Chianti Classico, Paso Robles, Sonoma County, Tokaj, Victoria, Western Australia, Long Island, Rioja, Bourgogne/Chablis, Santa Barbara and Bordeaux.

This Declaration affirms that what is on the label should be what is in the bottle.

So, Champagne is only made in the Champagne region of France. Port can only come from Porto, Portugal. And Paso Robles is only from the Central Coast of California.

Please join us in this important effort!

For more information, visit