STATEMENT OF PURPOSE
To be a leader among the global wine community
The Paso Robles Wine Country Alliance is a non-profit trade association responsible for positioning, promoting and enhancing the Paso Robles American Viticultural Area (AVA).
Our distinct characteristics make the Paso Robles AVA one of the highest quality wine producing regions in the world.
Marketing and promoting the attributes of our diverse wine region enhances the value of our products.
Offering leadership and educational resources gives members opportunities to optimize their products and businesses.
Engaging and educating our community and government leadership encourages them to preserve and share our Core Beliefs.
Embracing sustainable agricultural practices helps to ensure agriculture's future viability and conserves the area’s natural resources.